Mitch’s Kitchen creates Chef developed, wholefood meals for the Fast-Paced Plant-Based generation; providing the ultimate healthy convenience! With a diverse, Free-From offering they're set to capture the growing £673m market and meet the increasing demand for sustainable, ethical & vegan products.
From our base on the Sunny South Coast we create delicious, unrefined, wholefood meals for the Fast-Paced, Plant-Based® generation. Our goal is to become the UK’s best selling and most loved Plant-Based food brand.
Ordered through our website, our chef-developed meals are delivered to our audience, providing the ultimate healthy convenience. For every meal purchased, we donate a life-changing meal to a child living in poverty through our chosen charity.
We want nutritious food to be enjoyed by all, which is why our Free-From range contains no: gluten, nuts, palm oil or refined sugar. Using honest ingredients, we believe our products deliver the experience of restaurant quality food.
As an environmentally conscious start-up, our kitchen benefits from on-site solar energy. Our product packaging is sustainably sourced, fully recyclable & shipped using a delivery service that are carbon neutral committed.
We’ve entered the market at the start of a Plant-Based food revolution, and believe that we are well positioned to take advantage of growing popularity and demand amongst mainstream consumers. In 2018, 92% of plant-based meals consumed in the UK were eaten by non-vegans (Kantar).
The total value of the UK plant based market was £443m in 2018 and is expected to grow by 43% between 2018 and 2022 and in addition, the global Free-From market size is predicted to be worth $32.39 bn by 2025.