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Shipping 11,000 recipes per week, Mindful Chef caters for the health-conscious consumer who wants to eat delicious low-carb meals. Backed by sports stars including Victoria Pendleton CBE and Will Greenwood MBE, the service uses exceptional quality produce from award-winning British suppliers.
- 300% growth over 12 months, run rate increased from £1m to £4m
- UK's #1 rated recipe box by thousands of reviews on Trustpilot
- Over 7,000 recipe books sold to date
- Small team & scalable technology
Idea
Mindful Chef is a 2.5 year old recipe box company. We started the business to help people eat healthily - our belief was that the easiest way to maintain a healthy diet is to have all the ingredients, together with a recipe card, delivered to your door.
We focus on the healthy and premium end of the recipe box market and ship all the ingredients that you need to make 2-5 evening meals - all with fresh British produce (when available) and no refined carbs (no pasta, no white rice, no bread).
We pride ourselves on our innovative uses of vegetables in evening meals that are both gluten-free and dairy-free. We ship nationwide, and cater for 1 person, 2 person and 4 person boxes. To our knowledge we also offer the UK's first vegan recipe box, alongside our meat and fish options.
We have shipped over 500,000 meals, and in the last 12 months have grown from £20k per week to £80k per week of sales.
We are proud to announce that from July 2017, we have been supporting the charity One Feeds Two, meaning that for every meal that a customer buys, a school meal will be donated to a child living in poverty.