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191%
Raised
£1,916,150
Investors
638
Target
£1,000,000
Equity
21.49%
Pre-money valuation
£7,002,000

Shipping 11,000 recipes per week, Mindful Chef caters for the health-conscious consumer who wants to eat delicious low-carb meals. Backed by sports stars including Victoria Pendleton CBE and Will Greenwood MBE, the service uses exceptional quality produce from award-winning British suppliers.

  • 300% growth over 12 months, run rate increased from £1m to £4m
  • UK's #1 rated recipe box by thousands of reviews on Trustpilot
  • Over 7,000 recipe books sold to date
  • Small team & scalable technology

Idea

Mindful Chef is a 2.5 year old recipe box company. We started the business to help people eat healthily - our belief was that the easiest way to maintain a healthy diet is to have all the ingredients, together with a recipe card, delivered to your door.

We focus on the healthy and premium end of the recipe box market and ship all the ingredients that you need to make 2-5 evening meals - all with fresh British produce (when available) and no refined carbs (no pasta, no white rice, no bread).

We pride ourselves on our innovative uses of vegetables in evening meals that are both gluten-free and dairy-free. We ship nationwide, and cater for 1 person, 2 person and 4 person boxes. To our knowledge we also offer the UK's first vegan recipe box, alongside our meat and fish options.

We have shipped over 500,000 meals, and in the last 12 months have grown from £20k per week to £80k per week of sales.

We are proud to announce that from July 2017, we have been supporting the charity One Feeds Two, meaning that for every meal that a customer buys, a school meal will be donated to a child living in poverty.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Mindful Chef has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.