MELI is a Greek cake and patisserie business serving gourmet desserts, ice creams and beverages to a discerning and growing UK market. MELI handcrafts unique desserts using authentic recipes and buys in from artisan producers in Greece. MELI is raising funds to expand nationally.
MELI’s distinct desserts are founded on a Greek heritage and artisan production techniques, bringing together visual appeal, rich textures and natural flavours. The focus is on convenience through ready-made premium desserts to relish as everyday treats and to enjoy giving as a gift for that special occasion. MELI is an innovator, bringing new products to the UK high street and targeting seasonal celebrations.
Manufacturing is currently centralised to expand production in the UK while controlling quality, product innovation and technical compliance. Along with MELI-produced patisserie, MELI sources artisan ice cream from Crete, mini-ices from Thessaloniki and traditional Greek cakes from Athens. MELI’s philosophy is echoed in partner selection, favouring family-run businesses using authentic recipes and production.
MELI retail outlet in Trinity Leeds (LandSec) have served to verify the production and supply chains in the UK and Greece. As a result, Intu and British Land approached MELI to discuss setting up outlets in their malls. MELI has hired retail and marketing specialists, launched the MELI App to augment social media and is dedicated to targeting significant opportunity in the wholesale sector. Crowdcube funding will be used to expand the manufacturing facility, to launch new MELI retail outlets, to increase brand recognition and to develop the wholesale sales channel.