meli melo produce luxury leather handbags worn by the likes of The Duchess of Cambridge, Sienna Miller, Kate Bosworth, and Olivia Palermo. Selling across multichannel (own Retail, E-commerce and Wholesale), the revenue has grown from £400k to £3.55m over the last 5 years.
Melissa Del Bono saw a gap in the market in 2005 for understated luxury handbags, with the opinion that the market is saturated with heavy logo-driven bags. Melissa felt she could deliver a chic, understated bag that didn't 'overpower' the wearer.
Vogue magazine picked up on the meli melo brand in 2005, which propelled meli melo into the mainstream, leading to global press coverage.
Our USP is that each bag has an eye-catching design shape accompanied by versatile handle functionality, allowing many ways to wear each handbag.
Meli melo means, in French, a 'mish-mash of things', relating to Melissa’s upbringing on a Volcanic Island in Italy to an English Mother and Italian Father. Based in London since 2013, meli melo designs 100% of its handbags and small leather goods, with 100% of sourcing and outsourced manufacturing taking place in Florence.
The global bags and accessories market is £104bn growing at 8.4% pa, whilst the UK market is valued at £1.3bn. With a strong international customer base, meli melo capitalises on both growing international and home markets. Revenue grew from £400k to £3.55m over 5 years (EBITDA - £204k 17/18).
This £700k round is to fast-track global growth ambitions, investing in new customer acquisition, digital marketing, outdoor advertising, new product development and to accelerate direct to consumer and wholesale ambitions.
Disclosure: Loans exist.