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181%
Raised
£3,625,500
Investors
4451
Target
£2,000,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

One of the UK's top three best known plant-based brands, Meatless Farm is on a quest to create a sustainable global food system by helping people to reduce meat consumption. With products sold across 20+ countries, all major UK supermarkets, Pret, Leon, Itsu & more, they're taking on a market that's set to be worth $290bn by 2035.

  • Listed in over 20 markets including the USA, Germany, Spain & APAC
  • Delivered 148% year-on-year net sales growth in 2020 (£8.3m Revenue and -£17.1m EBITDA)
  • Partnerships with football giants Real Madrid + top cyclist Mark Cavendish
  • Investors incl. Channel 4, Bridford, Beyond Impact & Stray Dog Capital

Idea

Meatless Farm is one of the UK’s top three best known plant-based brands. It started when our founder Morten & his family realised how tricky it was to reduce meat & cook meals they enjoyed. So began our quest to make the world a tastier place while transforming the global food system. We launched our fresh plant-based mince in 2018 followed by burgers & sausages - now listed in the big 4 UK retailers & over 20 countries.

Last year we grew faster than the category & worked with brands like Tesco, Sainsbury’s, Pret, Itsu, Whole Foods & Brakes.

Plant-based isn’t a niche: adoption rates almost doubled in the last 2 years, 92% is bought by meat-eaters and the market is forecast to be worth $290bn by 2035.

We’re not anti-meat or pro-vegan: We estimate that if everyone in the UK went plant-based once more a week it could reduce greenhouse gas by up to 8.4%. That’s 16m cars gone.

We’re not a thought leader, we’re an action leader, on a quest to build a new food system & democratize plant-based eating. But change doesn’t happen overnight so we’re investing in our supply chain, building a ‘farm to fork’ program, working with our pea growers, opening plant protein facilities & developing new products.

This total investment round will fund innovation, expansion & work towards B-Corp status as we embed our commitment to regenerative business growth & aim to grow a new plant-based generation.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.