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Convertible round
Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.
One of the UK's top three best known plant-based brands, Meatless Farm is on a quest to create a sustainable global food system by helping people to reduce meat consumption. With products sold across 20+ countries, all major UK supermarkets, Pret, Leon, Itsu & more, they're taking on a market that's set to be worth $290bn by 2035.
- Listed in over 20 markets including the USA, Germany, Spain & APAC
- Delivered 148% year-on-year net sales growth in 2020 (£8.3m Revenue and -£17.1m EBITDA)
- Partnerships with football giants Real Madrid + top cyclist Mark Cavendish
- Investors incl. Channel 4, Bridford, Beyond Impact & Stray Dog Capital
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/680b7e84f237a73d5559e3acccd4310f.png "It all starts with our 'field to fork strategy', which enables us to invest in local farming, communities and sourcing of the finest plant-based ingredients")
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/c874fe2109c447ad4fc9abe7e17357bb.png "The humble pea and the protein we take from it is the star of the show in our signature plant-based recipes")
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/be7e5a2c93c1a48a5892a2e037542239.png "Such as our plant-based mince, which has created with the aim of being a perfect replacement for meat in people's favourite recipes")
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/ea78c0d84fdc8d65e199f7fc6abbb84a.png "And our crowd pleasing plant-based burger, full of taste and texture to help you reduce your meat consumption without sacrifice")
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/67bac92d05bb3a46bc179b0c89a29818.png "Our biggest asset is our brand... we're a challenger brand, an outlaw using bold and rebellious guerilla tactics to engage, provoke and have fun")
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/202106/b93deaf27c36565a5a30e774e267edaf.png "Just like when we launched our plant-based drive thru in Amsterdam, March 2021 - bringing plant-based to the masses!")
Meatless Farm is one of the UK’s top three best known plant-based brands. It started when our founder Morten & his family realised how tricky it was to reduce meat & cook meals they enjoyed. So began our quest to make the world a tastier place while transforming the global food system. We launched our fresh plant-based mince in 2018 followed by burgers & sausages - now listed in the big 4 UK retailers & over 20 countries.
Last year we grew faster than the category & worked with brands like Tesco, Sainsbury’s, Pret, Itsu, Whole Foods & Brakes.
Plant-based isn’t a niche: adoption rates almost doubled in the last 2 years, 92% is bought by meat-eaters and the market is forecast to be worth $290bn by 2035.
We’re not anti-meat or pro-vegan: We estimate that if everyone in the UK went plant-based once more a week it could reduce greenhouse gas by up to 8.4%. That’s 16m cars gone.
We’re not a thought leader, we’re an action leader, on a quest to build a new food system & democratize plant-based eating. But change doesn’t happen overnight so we’re investing in our supply chain, building a ‘farm to fork’ program, working with our pea growers, opening plant protein facilities & developing new products.
This total investment round will fund innovation, expansion & work towards B-Corp status as we embed our commitment to regenerative business growth & aim to grow a new plant-based generation.