One of the UK's top three best known plant-based brands, Meatless Farm is on a quest to create a sustainable global food system by helping people to reduce meat consumption. With products sold across 20+ countries, all major UK supermarkets, Pret, Leon, Itsu & more, they're taking on a market that's set to be worth $290bn by 2035.
Meatless Farm is one of the UK’s top three best known plant-based brands. It started when our founder Morten & his family realised how tricky it was to reduce meat & cook meals they enjoyed. So began our quest to make the world a tastier place while transforming the global food system. We launched our fresh plant-based mince in 2018 followed by burgers & sausages - now listed in the big 4 UK retailers & over 20 countries.
Last year we grew faster than the category & worked with brands like Tesco, Sainsbury’s, Pret, Itsu, Whole Foods & Brakes.
Plant-based isn’t a niche: adoption rates almost doubled in the last 2 years, 92% is bought by meat-eaters and the market is forecast to be worth $290bn by 2035.
We’re not anti-meat or pro-vegan: We estimate that if everyone in the UK went plant-based once more a week it could reduce greenhouse gas by up to 8.4%. That’s 16m cars gone.
We’re not a thought leader, we’re an action leader, on a quest to build a new food system & democratize plant-based eating. But change doesn’t happen overnight so we’re investing in our supply chain, building a ‘farm to fork’ program, working with our pea growers, opening plant protein facilities & developing new products.
This total investment round will fund innovation, expansion & work towards B-Corp status as we embed our commitment to regenerative business growth & aim to grow a new plant-based generation.