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192%
Raised
£1,345,260
Investors
826
Target
£700,000
Equity
17.15%
Pre-money valuation
£6,500,000

Worn by clientele including The Duchess of Cambridge and Emma Watson, ME+EM is a fashion brand that delivers directly to the customer from the factory. Backed by Pembroke VCT, Sir Charles Dunstone CVO and Venrex, the company's revenue grew by 34% in 2016 to £5.3m.

  • Clientele including the Duchess of Cambridge and Emma Watson
  • 2016 net revenue grew +34% to £5.3m
  • Featured in The Telegraph, The Times, Vogue, Style and Grazia.
  • Backed by Pembroke VCT, Sir Charles Dunstone CVO and Venrex
Information We are delighted by the response to ME+EM crowd funding plans and based on investor demand and feedback have decided to keep OPEN the current investment round and agreed to overfund the initial target to drive faster growth in digital and international sales. ME+EM has raised £400,000 from lead investors prior to launching on Crowdcube, which makes up 57% of its funding target and has been reflected on the campaign.

Idea

ME+EM is a UK fashion brand in the direct-to-consumer movement; modern brands that are closer to their customers and that genuinely offer designer quality clothes for lower prices by cutting out the middleman and delivering directly from the factory to consumer.

ME+EM was founded in 2009 by Clare Hornby. With a background in fashion and advertising, Clare had always been frustrated by the lack of on trend, flattering and affordable clothes for women to wear every day. She set out to create an Intelligent Style brand that would bridge the gap between beauty and affordability.

Over the last two years our customer base has grown significantly and we are performing well with January YoY sales up 102%. The total UK clothing and footwear market is currently worth £50bn and expected to grow to +£60bn by 2020.

· ME+EM is designed to appeal to women of all ages and featured by magazines such as The Telegraph, The Times, Vogue, Style and Grazia.

· The ME+EM brand is worn by a celebrity clientele that including the Duchess of Cambridge, Claudia Winkelman, Cara Delevigne and Emma Watson.

· We are an experienced team of 32 fantastic people, obsessed with quality and bringing Intelligent Style to our customers.

· We have two beautiful stores in prime central London locations and get + 125,000 monthly hits to our website.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

ME+EM has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.