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60%
Raised
€241,480
Investors
68
Target
€400,000

Convertible round

Rather than investing and immediately receiving shares, in this round payments will be transferred directly to the company and shares issued at a future date. A convertible allows a company to raise funds without having to agree a valuation. For more information please view our FAQs.

Mascoteros' mission is to fight for animal well-being and sustainability. We aim to impact society as part of a community of pro-animal activists and through an online retailer with a portfolio focused on pet's health and joy.

  • 1.8M web visitors in 2021 and top 6 Pet Industry retailers in Spain
  • Retailer with more than 170 brands and 7k+ SKUs
  • Own brands development on Natural Food, Cosmetics and Toys & Accesories 
  • Facilitate live chat or videocall with third-party professional vets
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Idea

As a purpose-driven organization, Mascoteros wants to offer pet parents the best content, products, and services through its 4 brands:

- Mascoteros: Community and one-stop-platform for every pet parent. Find natural, sustainable, and vet products; content and digital services.

- NATIVO: Focused on becoming best-in-class natural pet food for a holistic and delicious nutrition.

- Taniwa: Cosmetics with 97% natural ingredients. Toxic and cruelty free. 100% vegan.

- Animal Republic: With the mission to bring sustainable toys and accessories for our animals.

Perceived value from pet tenancy is at its peak: improved mental and physical health; and some studies show that it may help to increase longevity are just some of the benefits. Society is caring for them like never before, looking for holistic and more natural solutions.

Our initial target is to develop the Spanish market, worth €2B with an estimated dog & cat population of +15M. Domestic animals are twice the number of people under 14 y/o. Market YoY growth was 9% in '21, but premium categories are growing at higher rates. Online transactions are only 10% and is expected to grow +11% / year up to 2027.

Mascoteros started operations in 2016. During the last 12/m we went through a business transformation to eCommerce and validated our digital brands. Using data analytics from our platform for product validation and development.

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