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594%
Raised
£594,510
Investors
744
Target
£100,000
Equity
19.21%
Pre-money valuation
£2,500,000

Established in 2015, Marloe Watch Company is an independent designer and producer of wrist watches based in Henley-on-Thames. Profitable every year and having sold over 4,700 watches globally, it now seeks investment to scale its proven business model and become the first ever customer-owned watch company.

  • Profitable in each year of trading (£340k revenue, £45k net profit in FY March 2018/19) 
  • Achieved over 100 pieces of positive press coverage
  • Sold over 4,700 watches worldwide 
  • 50% increase in e-commerce sales to March 2019 vs prior 12 months

Idea

Problem

5 years ago, in a moment of curiosity, changing the battery in a quartz fashion watch led to discovering the disappointing reality of modern-day watches - a small plastic movement inside a hollow shell. All the craftsmanship had gone in favour of what we believe is superficial, high mark-up, mass-market production. We saw an opportunity to do it differently.

Solution

As a design-led business we pride ourselves on the quality of our component parts. As a result, our products speak for themselves; our track record of producing high-quality, affordable timepieces means we occupy a fresh space within a crowded industry.

Market

In 2018 the global watch market was valued at $47bn and will reach $72bn by 2025 - an impressive 6.2% CAGR. In addition, the UK is leading the world in e-commerce sales as a % of total retail sales, this is boosting demand for new products and opens up enormous market potential.

Traction

Following a highly successful Kickstarter campaign in 2016, raising £180k, we launched our website selling direct to the customer. We then featured in a BBC article showcasing the British watch industry which brought us great recognition - we've since run a second Kickstarter campaign raising £190k and built a reputable brand based on quality and design.

Objective

To become the first customer-owned watch brand recognised globally for design and quality.

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Marloe Watch Company has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.