Mami Wata is on a mission to redefine the global surf market. This purpose-led, premium African surf lifestyle brand is already proving its global appeal with extensive international PR, collabs with Moncler and stockists including Mr Porter and Huckberry. Revenue to date is £400K+. Now raising funds for its international launch.
Surfing is a growing $9bn global market with participation surging 80% during Covid. Yet we believe the category is dominated by tired corporate brands telling the same stories with the same generic-looking products.
With African design, fashion and music having an increasing influence on global culture, Mami Wata is positioned to challenge what we believe is a stagnant industry.
Mami Wata is purpose led, different, with a distinct look, and an authentic story rooted in cultural diversity. We manufacture all our products in Africa.
We launched in Cape Town 2017, developing momentum with strong domestic off-line Direct To Consumer sales, considerable global PR, international wholesale orders to the world’s leading retailers (e.g. Mr Porter, Huckberry and Urban Outfitters) and two collaborations with iconic global luxury brand Moncler.
Through Kickstarter, our community has funded a surf therapy club house in Harper, Liberia and the production of the AFROSURF art book (global rights signed by Penguin Random House).
We've sold products to 7,500+ customers generating revenue of £400k+ with an industry beating returns rate of only 1% of our online sales. (FY2020: Revenue £196k, EBITDA -£269k)
We’re inviting you to join the next phase of our journey: our US launch. It’s a bold mission to challenge an industry and make Mami Wata the first global African surf lifestyle brand.