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Mami Wata is on a mission to redefine the global surf market. This purpose-led, premium African surf lifestyle brand is already proving its global appeal with extensive international PR, collabs with Moncler and stockists including Mr Porter and Huckberry. Revenue to date is £400K+. Now raising funds for its international launch.

  • Sold 7300+ t-shirts, 2500+ trunks, 1800+ shirts, 1600+ caps & 1800+ hoodies
  • We have shipped 1200+ copies of our AFROSURF book to 39 countries.
  • Global media coverage includes CNN, GQ, Wallpaper, Monocle & HypeBeast
  • Moncler approached Mami Wata to participate in two collaborations
Information £635,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received £150,000, which may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

Surfing is a growing $9bn global market with participation surging 80% during Covid. Yet we believe the category is dominated by tired corporate brands telling the same stories with the same generic-looking products.

With African design, fashion and music having an increasing influence on global culture, Mami Wata is positioned to challenge what we believe is a stagnant industry.

Mami Wata is purpose led, different, with a distinct look, and an authentic story rooted in cultural diversity. We manufacture all our products in Africa.

We launched in Cape Town 2017, developing momentum with strong domestic off-line Direct To Consumer sales, considerable global PR, international wholesale orders to the world’s leading retailers (e.g. Mr Porter, Huckberry and Urban Outfitters) and two collaborations with iconic global luxury brand Moncler.

Through Kickstarter, our community has funded a surf therapy club house in Harper, Liberia and the production of the AFROSURF art book (global rights signed by Penguin Random House).

We've sold products to 7,500+ customers generating revenue of £400k+ with an industry beating returns rate of only 1% of our online sales. (FY2020: Revenue £196k, EBITDA -£269k)

We’re inviting you to join the next phase of our journey: our US launch. It’s a bold mission to challenge an industry and make Mami Wata the first global African surf lifestyle brand.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Mami Wata has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.