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101%
Raised
£1,518,730
Investors
178
Target
£1,500,000
Equity
9.48%
Pre-money valuation
£14,500,000

LuxDeco connects high-end interior brands and artisans to luxury consumers and design professionals through their curated online marketplace and personal stylist recommendations. They are growing quickly with over 50,000 pieces sold to date and £920 average order value.

  • 10,000+ customers & combined social community of over 275,000 
  • 350+ brands including Ralph Lauren, Aerin and Georg Jensen
  • Personal shopping tech can increase order size by 8x
  • Backed by Noel Hayden (Gamesys) & Robin Tombs (Yoti)

Idea

LuxDeco was founded by serial entrepreneur Jonathan Holmes in 2012, to solve a problem he had himself: finding a curated selection of luxury interior brands in a convenient way. He found the best products were hard to access & mostly only available to designers, showrooms were soulless and/or limited by selection and online experiences weren’t geared towards high-end customers.

LuxDeco aims to change that by connecting luxury shoppers across the globe to the world’s finest interior brands through a curated online marketplace, personal shopping technology, and white-label e-commerce service.

What we believe sets us apart from traditional e-commerce is our use of data science, proprietary algorithms, and expert curators to aggregate & standardise product data from hundreds of partners and then present the most relevant selection to users.

This approach allows us to offer a curated selection of products from 350+ premium brands with minimal inventory risk while offering a personalised shopping experience.

Our vision is to become one of the largest luxury home decor retailers in the world by simplifying the process of shopping for luxury interiors online.

With £920 average order, we’ve seen £13m+ gross sales to date. Y/E March 2019 we achieved £546k gross profit after fulfillment (-£1.59m P+L). Over 350 leading interior brands have joined the platform, including Ralph Lauren and Aerin.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

LuxDeco has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.