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Successfully funded
Pre-money valuation

LuxDeco connects high-end interior brands and artisans to luxury consumers and design professionals through their curated online marketplace and personal stylist recommendations. They are growing quickly with over 50,000 pieces sold to date and £920 average order value.

  • 10,000+ customers & combined social community of over 275,000 
  • 350+ brands including Ralph Lauren, Aerin and Georg Jensen
  • Personal shopping tech can increase order size by 8x
  • Backed by Noel Hayden (Gamesys) & Robin Tombs (Yoti)


LuxDeco was founded by serial entrepreneur Jonathan Holmes in 2012, to solve a problem he had himself: finding a curated selection of luxury interior brands in a convenient way. He found the best products were hard to access & mostly only available to designers, showrooms were soulless and/or limited by selection and online experiences weren’t geared towards high-end customers.

LuxDeco aims to change that by connecting luxury shoppers across the globe to the world’s finest interior brands through a curated online marketplace, personal shopping technology, and white-label e-commerce service.

What we believe sets us apart from traditional e-commerce is our use of data science, proprietary algorithms, and expert curators to aggregate & standardise product data from hundreds of partners and then present the most relevant selection to users.

This approach allows us to offer a curated selection of products from 350+ premium brands with minimal inventory risk while offering a personalised shopping experience.

Our vision is to become one of the largest luxury home decor retailers in the world by simplifying the process of shopping for luxury interiors online.

With £920 average order, we’ve seen £13m+ gross sales to date. Y/E March 2019 we achieved £546k gross profit after fulfillment (-£1.59m P+L). Over 350 leading interior brands have joined the platform, including Ralph Lauren and Aerin.

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