James was inspired to create LUX when he was a Management Consultant, and earned reward points for flights, hotels and credit cards. However, there wasn't a suitable rewards scheme for restaurants, his largest area of spend. He spoke to restaurants who were frustrated with discounts and said they would be willing to pay substantial commission to attract high-spenders.

In 2016, we raised our first Crowdcube round to capitalise on this market opportunity. Since then, we have built an experienced and energised team, with the goal of making dining more rewarding. After three years of iterations, our card-linked app provides a seamless user experience. We now have the team and tech to scale across the UK.

Core Team:

James Courtney, Founder

Marketing and Consulting experience as an intern at IBM, PwC and at Unilever, SETsquared's Top 10 Entrepreneurs to Watch

Sam Schollick, Head of Restaurants

Founded Yes Men, and has a sales background

James Ison, Head of Growth

Founded SocialWise, Business Development at Sixt

Kimberley Coke, Restaurant Relations

10 years experience at Ten Lifestyle group (Due to join LUX part-time in Jan 2020)

Supported by:

Rocketmakers (Developers)

Growth Division (Sales Automation)

Advisors:

Mike Ashworth (VP, ex-Worldpay)

Justin Ablett (Partner, IBM)

Stephan Burrow (VP Finance, Gousto)

Stephane Berset (VP Marketing)