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241%
Raised
£241,580
Investors
304
Target
£100,000
Equity
13.87%
Pre-money valuation
£1,500,000

LUX utilises the latest in card-linking technology to power their premium rewards scheme that gives users up to 10% of their restaurant spend back in luxury rewards. Through card issuer partnerships, LUX is on a mission to scale to millions of users. Investors include Just Eat Plc.

  • Card-linking tech to enable a seamless user experience
  • Helps restaurants to attract higher spending customers
  • Scalable to millions of users via card issuer partnerships
  • Incredible value for users: up to 10% back in rewards
Information LUX Rewards has raised £25,000 prior to launching their campaign on Crowdcube which is represented on the progress bar for clarity. This investment is on the same terms as offered to Crowdcube investors, of which, £25,000 has been drawn down by the company.

Idea

Card-linking provides a completely seamless user experience. Whilst, credit card partnerships can give LUX access to millions of high spending customers.
Card-linking provides a completely seamless user experience. Whilst, credit card partnerships can give LUX access to millions of high spending customers.
Users can earn up to 10% of their restaurant spend back in LUX points, which they can spend on a range of luxury experiences, gift and charity donations.
Users can earn up to 10% of their restaurant spend back in LUX points, which they can spend on a range of luxury experiences, gift and charity donations.
LUX features high-quality restaurants and bars across the UK.
LUX features high-quality restaurants and bars across the UK.

Card-linking is a multi-billion dollar industry which is growing rapidly, with almost half of merchants reporting >100% annual growth in transactions. LUX is applying this disruptive technology to the UK restaurant market.

Card-linking technology creates a seamless experience; users automatically earn up to 10% of their restaurant spend back in LUX points when they pay with a registered credit or debit card. They can choose from 100+ luxury experiences, gifts & charity donations.

This technology will enable us to scale. By partnering with debit & credit cards, LUX can automatically register millions of cardholders across the UK, without having to spend a penny on consumer advertising. Five of these card issuers have stated their intent to automatically enrol their cardholders onto LUX. These deals alone provide the potential for LUX to access to millions of customers.

LUX helps high quality restaurants & bars to ditch the discounts. A premium alternative that rewards high-spending customers, without devaluing restaurants’ brands. In exchange, restaurants pay up to 15% in commission; £120 from an £800 bill.

To date, 50+ restaurants have joined including Browns, JKS & Mews of Mayfair. Also, 20+ banks, accountants, law firms & consulting firms have agreed to distribute LUX. Now, by launching card-linking & forming partnerships with card issuers, LUX is primed & ready to scale rapidly.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

LUX Rewards has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.