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Successfully funded
Capital at risk
overfunded
LUX REWARDS
102%
Raised
£82,030
Investors
138
Target
£80,000
Equity
17.02%
Pre-money valuation
£400,000

LUX is a rewards app that will connect fine diners with hand-picked local restaurants. Customers can discover high quality restaurants and collect reward points for dining at them. Customers can spend their points on a range of luxury rewards or donate them to charity.

  • Introduces a premium rewards scheme to the fine dining market
  • Rewards high spending customers who are overlooked by discount cards
  • Flexible commission for restaurants to utilise spare capacity
  • Restaurants already started signing up
Information 27/06/16 - In order to conclude discussions with a number of named investors LUX Rewards have been granted an extension of 14 additional days, now expiring at midnight on the 14th July.

Idea

LUX aims to flip the restaurant discount model on its head, by creating a luxury offering that incentivises higher spending customers to dine at featured restaurants. Our aim is to make fine dining a more pleasant and rewarding experience.

Dine with the LUX app and you could redeem points to drive a Ferrari, relax at a spa day or drink champagne at the top of The Shard. LUX also enables diners to donate their points to local charities.

We have developed benefits for the three elements of our market:

1. Customers: Find restaurants on the free mobile app. Collect reward points when they spend at restaurants. Spend these points on luxury rewards from Red Letter Days or donate to charities

2. Restaurants: Targeting affluent consumers means that we have potential to drive higher spending customers through restaurant doors, and the points system incentivises them to keep coming back. Flexible commission for restaurants to utilise spare capacity

3. Companies: Completely free benefit for staff. In exchange for promoting LUX to their employees, LUX donates a percentage of earnings to a charity of the companies’ choice.

The first restaurants have started to sign up to LUX’s app, which is scalable, robust and responsive. Feedback from potential customers and restaurants has been positive, and we believe that this investment can lead to rapid growth.

THE MATERIALS YOU ARE SEEKING TO ACCESS ARE BEING MADE AVAILABLE BY THE COMPANY RAISING FINANCE AS IDENTIFIED ABOVE (THE "COMPANY") IN GOOD FAITH AND FOR INFORMATION PURPOSES ONLY AND SUBJECT TO THESE TERMS AND CONDITIONS.  CROWDCUBE CAPITAL LTD IS AUTHORISED BY THE FCA AND CARRIES OUT DUE DILIGENCE ON EACH COMPANY THAT LISTS ON CROWDCUBE AS SET OUT HERE.
 
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In particular, unless otherwise determined by the Company and permitted by applicable law and regulation, it is not intended, subject to certain exceptions, that any offering of the securities mentioned in such materials (the "Securities") by the Company would be made, or any documentation be sent in or into, the United States, Canada or Japan.  There will be no public offering of the Securities in the United States.
 
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If you are not permitted to view materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please exit this webpage.  Crowdcube’s or the Issuer’s press announcements and this information page do not constitute an offer to sell securities of the Company.  Further, it does not constitute a recommendation by the Company, Crowdcube or any other party to sell or buy securities in the Company.
 
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LUX REWARDS

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To see the rest of the LUX REWARDS pitch, join now.
It’s free, quick and easy.

LUX REWARDS

Join to read more information about the LUX REWARDS team, documents, and what other investors are saying about the pitch.

If you choose to invest we won’t take your money until the pitch closes and you can cancel your investment at any time.

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Crowdcube is a leading investment crowdfunding platform

Successfully Invested
£562m+
Registered Investors
625k+

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