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Ocean conservation inspired range of natural bathroom products in packaging that have been designed to be reused & refilled via a quarterly subscription service. Set up to promote a reduction of single use plastic in the bathroom and drive a ‘reuse & refill’ culture. Launching on World Ocean Day 8th June 2021.

  • 1/4 of annual plastic production goes into packaging – biggest use
  • Adult & Kids Toiletries combined addressable market in UK: £750m
  • UK homes recycle 44% of plastic bottles. 45% is then actually recycled
  • Additional market of ‘Eco active’ consumer - UK market valued at £799m
Information £85,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, shares have been issued and the Company has indicated these funds may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Plastic isn't the sole problem, it's our disposable attitude towards it. With 8m tonnes of plastic entering our oceans every year, it's time to move away from single use culture. Love Ocean is an ocean inspired bathroom product brand on a mission to make natural marine ingredient products for the whole family. We're launching with a children's range in a striking whale tail-shaped bottle made from 100% post consumer recycled plastic, designed to be reused & refilled via a quarterly subscription. We are targeting 78% of our customers to be refilling by 2025.

With every bottle purchased, our contribution to the Plastic Bank will fund the removal of 1kg of ocean-bound plastic in Haiti, Philippines and Indonesia. Plastic collectors receive a vital income and the plastic is remade into packaging.

With all digital assets in place for World Ocean Day 2021, we'll launch our children's range with the aim of disrupting the highly fragmented Baby & Children's product market and look to fill a gap with our unique approach. We plan to launch a baby range in 2022, an adult range in 2023, and a youth range in 2024. We also have a 2023 global expansion plan.

Our team of content experts, formerly of Elle and Harper's Bazaar, plan to create inspiring and educational editorial content to help build an engaged community.

Help us protect the oceans and change the way the world uses plastic.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Love Ocean Group Ltd has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.