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Aiming to break new ground to join London’s £42bn a-year creative industries market, Loupe plans to create an experiential destination in the heart of London’s heritage rich Jewellery Quarter, connecting UK artisans & discerning consumers, sharing appreciation for creativity, craft & unique design.

  • UK Creative Industries worth £92bn GVA, £150bn growth forecast by 2023
  • 78% of Millennials would choose experience over product purchases
  • Number of people buying craft in England has increased from 6.9m in 2006 to 31.6m in 2020
  • 1000sqf high demand Camden Council shop secured on 10-year lease 

Idea

Design of ground floor multi-purpose space: This view shows entrance, showcases, payment station and coffee counter
Design of ground floor multi-purpose space: This view shows entrance, showcases, payment station and coffee counter
Design of ground floor multi-purpose space: This view shows the showcases, coffee bar and steps leading up to private bespoke jewellery consultation area on mezzanine level with storage underneath.
Design of ground floor multi-purpose space: This view shows the showcases, coffee bar and steps leading up to private bespoke jewellery consultation area on mezzanine level with storage underneath.
Design of ground floor multi-purpose space: This view shows consultation area and showcases in front of mezzanine storage where the chairs will be stored to open space up for private views and social events.
Design of ground floor multi-purpose space: This view shows consultation area and showcases in front of mezzanine storage where the chairs will be stored to open space up for private views and social events.
Design of ground floor multi-purpose space: This view shows the space used for jewellery making workshops for up to 10 people. The large table is hidden away in the mezzanine storage area when not in use.
Design of ground floor multi-purpose space: This view shows the space used for jewellery making workshops for up to 10 people. The large table is hidden away in the mezzanine storage area when not in use.
Design of ground floor multi-purpose space: This view shows the space set up for presentations and talks with flat screen TV. The chairs are hidden away in the mezzanine storage area when not in use
Design of ground floor multi-purpose space: This view shows the space set up for presentations and talks with flat screen TV. The chairs are hidden away in the mezzanine storage area when not in use
Design of ground floor multi-purpose space: This view shows entrance, showcases, coffee bar, and benches for jewellery making demos with live view on flat screen TV. View also shows space open for social events
Design of ground floor multi-purpose space: This view shows entrance, showcases, coffee bar, and benches for jewellery making demos with live view on flat screen TV. View also shows space open for social events
Design of ground floor multi-purpose space: Benches will be used for jewellery making demonstrations for specialist techniques and skills. Also illustrating screens for security and Covid-19 safety.
Design of ground floor multi-purpose space: Benches will be used for jewellery making demonstrations for specialist techniques and skills. Also illustrating screens for security and Covid-19 safety.
Design of coworking jewellery workshop: This view shows workspace which will accommodate up to 9 jewellery benches. Out of view is communal equipment area and private meeting pod.
Design of coworking jewellery workshop: This view shows workspace which will accommodate up to 9 jewellery benches. Out of view is communal equipment area and private meeting pod.
Design of coworking jewellery workshop: This view shows workspace which will accommodate up to 9 jewellery benches. Out of view is communal equipment area and private meeting pod.
Design of coworking jewellery workshop: This view shows workspace which will accommodate up to 9 jewellery benches. Out of view is communal equipment area and private meeting pod.

Loupe aims to make creativity accessible to all, and be the one-stop, go-to global destination for creativity, craft and unique design. A vision underpinned by two growing UK industries; Creative - predicted to grow to £150bn GVA by 2023, and Leisure and Recreation - predicted to grow to £141bn revenue by 2022.

Retail is taking a new direction. Millennials are pushing a growing ‘experience’ economy and Gen Z are preferring experience over product purchases. Loupe aims to build on this, creating a visitor destination offering creative making experiences. We are now seeing a craft explosion with at least 10m people taking part in weekly craft activity. Moreover, with 54% of the UK using craft to relax and 28% to improve mental health, Loupe aims to provide valuable space for people to escape busy lives.

Our team strives to celebrate Hatton Garden’s heritage, promote UK design & protect craft skills by offering business support & workspace to artisans and future talent. With 80% of consumers preferring independent brands, Loupe will sell their products to consumers mindful of sustainable purchases & attracted to UK products. As the Council complete final checks, we aim to move to the Hatton Garden premise soon.

Funds will contribute to a creative utilitarian immersive space, and an interactive website with integrated social channels providing a joined-up physical & digital journey.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Loupe London has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

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