Aiming to be the 'Uber for photo licensing', Lobster empowers real people on 10 social networks to monetise their content . No uploads. Lobster AI tags, filters, styles and delivers content to clients, from Leo Burnett to hundreds of creatives. Marketing Tech 2017 Award.
Lobster is driven by the world’s social media creators who post 3 billion images online daily. Launched at the TechCrunch Disrupt stage in 2014, Lobster finds and licenses photos and videos from real people and is fully powered by AI. Users can log in with Flickr, Facebook, YouTube, Vimeo, Dropbox and more - so that creative professionals can easily find and pay for their content.
The company aims to change the face of the £5bn stock imagery market by providing creatives with easy, fair and legal access to authentic and local content from real people. The platform brings AI tech to make social media content licensing quick and natural via:
- AI tagging for improved detection of diversity, emotion, and model permissions
- Blockchain-based smart licensing for end-to-end transparency
- Algorithms to find consistently high-quality content
- Social media content sized up for billboards thanks to Lobster's tech
- Match styles across custom image selections for on-point aesthetics
Lobster works with McCann, Leo Burnett, R/GA and has demoed to 30+ key agencies and brands in Europe and the US. With over £1.4m in capital raised from Wayra UK Accelerator, angels and crowdfunding, the company is raising funds to get 100+ clients, grow author earnings, build & perfect new AI automation and become the world’s go-to platform for authentic content.
Disclosure: Commercial loans exist