The Lobster Apron is a unique apron-oven glove combination that makes life easier when cooking, baking or barbecuing. Following successful sales events in Costco, Lobster Homeware products are being rolled out nationally through a partnership with Intu giving eventual access to Intu's 6.4m weekly shoppers.
At Lobster Homeware we seek to innovate, we stand for quality and strive to produce beautiful, original products that our customers love. We are an ethical business and believe in giving back through our partnership with SSAFA the UK's oldest military charity.
Nathalie Cuffy designed and created the Lobster Apron. It is a remarkable product that engages our customers through its unique functionality and design. Tea towel loops; smartphone pockets; multi-function gloves and height adjustable poppers so one size fits all. Produced and packaged primarily as a gifting item the Lobster Apron makes life easier when cooking, baking or barbecuing.
We have established manufacturing supply chains in China and India to produce our four Lobster Apron collections. We sell a range of complementary products including stand-alone oven gloves; micro-claws and tea towels.
Our products won Gift of the Year in 2017, the Pop-Up Start-Up TV show on CNBC and we are on a Channel 4 TV show 'Buy It Now'.
Our customers love our award-winning products. We have generated extensive interest through our online store, pop up shops, exhibitions and promotional sales events in Costco. We grew our unit sales by 4x from 2016 to 2017 to over 2,200 units.
In 2018 we aim to roll out our pop up shops nationwide through our partnership with Intu (subject to funding, initially in a number of centres up to 26 weeks).