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133%
Raised
£147,010
Investors
190
Target
£110,000
Equity
10.68%
Pre-money valuation
£1,230,000

Eco brand Little Earth Baby has the health of babies & planet at its core. They redesign synthetic products to create high-quality alternatives made from plants not plastic. With patent-pending designs & a growing loyal customer base they are well placed to serve rising eco-conscious consumer trends.

  • Appeared in the Telegraph's recommendations for Meghan & Harry's royal baby
  • 88% of UK consumers now consider environment and health when buying
  • Finalists in the Sleeping Bag category at the Australian non-toxic awards
  • UK baby market is valued at an estimated £10bn

Idea

Founder, Emma Bianco, with her two children.
Founder, Emma Bianco, with her two children.
Our natural foam play mats.
Our natural foam play mats.
Our sleeping bags are cleverly designed to fit 0-2+ years instead of 6 month intervals. They are also all-season so there is no need to change the tog according to the weather like other sleeping bags.
Our sleeping bags are cleverly designed to fit 0-2+ years instead of 6 month intervals. They are also all-season so there is no need to change the tog according to the weather like other sleeping bags.
Our organic cotton bunny comforters are made from very soft velour fabric and have biodegradable stuffing.
Our organic cotton bunny comforters are made from very soft velour fabric and have biodegradable stuffing.
Our baby blankets use our signature organic bamboo wadding with organic cotton lining.
Our baby blankets use our signature organic bamboo wadding with organic cotton lining.
We package everything in reusable cotton drawstring bags. We don't use plastic in any part of the production process, packaging or distribution.
We package everything in reusable cotton drawstring bags. We don't use plastic in any part of the production process, packaging or distribution.
We are currently developing a range of 100% biodegradable organic cotton sensory toys.
We are currently developing a range of 100% biodegradable organic cotton sensory toys.
Customer testimonial for our bamboo wadding sleeping bags.
Customer testimonial for our bamboo wadding sleeping bags.
Our sleeping bags have a unique detachable comforter which allows for safer self-settling, without the need for loose items in the cot (which is advised against). This has a patent pending.
Our sleeping bags have a unique detachable comforter which allows for safer self-settling, without the need for loose items in the cot (which is advised against). This has a patent pending.

Chemicals and synthetic materials in our lives are at an all-time high. It is now widely thought that there is a strong connection between the rise in allergies, autism and chronic disease with products in our homes. Since 1950 over 80,000 new chemicals have been invented and many of these are used in mainstream baby products. Less than 1% have been tested for their safety to human health and their environmental impact is damaging.

The global baby product market is worth around $158bn, £10bn in the UK alone, with 88% of consumers estimated to make shopping decisions around factors such as sustainability, health and fabrics.

Since launching in September 2018, Little Earth Baby has been creating awareness around these issues alongside providing natural and non-toxic alternatives. We have developed a range of products, many of which could not previously be found on the market in a totally natural, synthetic-free, form. We sell mainly online and with a few select retailers.

Customer feedback has been strong with 9 5* Google Review ratings. Brand momentum has been growing consistently with web traffic increasing 219% since launch to 2,118 users in November 19. We've been featured by over 20 publications and influencers and appeared in the Telegraph's brand recommendations for Meghan and Harry's royal baby.

We aim to become a market leader in the eco baby space in the UK and globally.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Little Earth Baby has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.