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This pitch is currently hidden from the wider Crowdcube community to give selected investors known to the business an early opportunity to invest. As such only users with the URL can view this pitch.
106%
Raised
£160,330
Investors
106
Target
£150,000
Equity
9.66%
Pre-money valuation
£1,500,000

We believe there is a gap in the cycling market for a cost-efficient power meter. LIMITS has developed a product at 50% the cost of the competition. We are now looking to bring our 100% compatible bicycle power meter to all cyclists and provide the amateur athlete with the tools of the elite.

  • Power meter market value estimated to be US$780Mn by 2026
  • Market appetite proven in 66 countries via our Crowdfunding Campaign
  • Design complete and ready for mass production
  • Letters of interest from distributors for initial production run

Idea

With bicycle power meters costing from $500 to $1,500, we see them as the training tool of the elite. LIMITS aims to break these barriers by delivering the first 100% compatible bicycle power meter at a realistic price. The LIMITS power meter (located between pedal and crank) differentiates from competition by being compatible with all bicycles, easy to install and crucially is at least 50% of the current price of meters without compromising on reliability or performance.

People are adopting healthier lifestyles; a major driver behind the growth of the cycling power meter market, which is now forecast to reach a market value of over US$780Mn by the end of 2026.

A power meter has the potential to transform cyclist's training, allowing them to achieve their goals faster, and is named the most effective training tool to improve performance. LIMITS plans to disrupt this market and aims to replicate the success seen in other health and fitness products.

In 2017, LIMITS was well received by the crowdfunding community with over 2K units pledged from 66 countries, validating market demand. With design complete, we are ready for volume production, with letters of interest secured from distributors.

We’re raising investment to push sales and marketing, conduct initial manufacturing runs, identify and hire key sales and support staff, and for further product development.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Limits Technology has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Seed Enterprise Investment Scheme (SEIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 50 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.