ECHO, from Lightvert, is a new, patent-pending, digital out of home (DOOH) advertising technology, which can produce images up to 200m tall, making them some of the largest adverts in the world. Backed by Innovate UK, the company has recently secured a key partnership with Kinetic Worldwide.
ECHO from Lightvert is a new, patented, DOOH advertising technology. With a single small reflective strip down the side of a building, we can create a fleeting but striking image in the eye of a viewer. From a relatively small footprint, ECHO can produce images up to 200m tall, making them some of the largest adverts in the world.
Jan 14: Building on 10 years Persistence of Vision display experience, Dan Siden sets up Lightvert with founding shareholders
July 14: Developed first prototypes capable of producing 15m tall images
Jan 15: Patent applications across North America, EU and APAC
Dec 16: Secured £212k Innovate UK Grant
Jun 16: Preliminary health & safety and planning review revealing no significant barriers
Jan 17: Secured key sales partnership with major media agency
Aug 17: Manufacture the first commercial unit & start selling through strategic partnerships
Oct 17: First revenues
Oct 18: Portfolio of ECHO installations in MENA, EU and North America, and regional license deals across rest of the globe
Major advertising and media houses like R/GA, M&C Saatchi, Kinetic Worldwide have shown interest, as have property companies like Cushman & Wakefield and Savills, who will help us identify sites to turn into new urban icons.
We’re Crowdfunding to produce the first commercial ECHO unit, so we can disrupt a market that we believe has seen little innovation in decades.