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123%
Raised
£371,660
Investors
153
Target
£300,000
Equity
13.66%
Pre-money valuation
£2,350,000

L’Estrange wants to redefine menswear, designing a modular clothing system that saves men time and hassle. The company has seen a 2.4x increase in direct to customer sales in the past year. Capturing growth in the +£3bn Premium Lifestyle market growing at £200m/y, menswear is fastest growth segment.

  • 2.4x increase in direct-to-consumer sales in the last year
  • Previously global stores: Saks 5th Ave (USA), Colette (FR), Isetan (JP)
  • +£3bn UK Premium Lifestyle Market, Menswear fastest growth segment
  • Press Vogue, GQ, Esquire, The Times named "the new smart-casual"

Idea

L’Estrange London wants to redefine modern menswear with their modular clothing system that saves men time and hassle. Built for comfort, style and longevity, our versatile essentials are designed to be worn together in any combination and in any setting. Fewer items, fewer decisions and more time to focus on the important things in your life.

L’Estrange has been stocked in over 30 of the most renowned stores around the world from Saks' 5th Ave in NYC to Isetan in Tokyo. But we came to see the traditional fashion model as broken - high retail markups, discounting and seasonal cycles promoting overconsumption. In 2017 we cut out retailers to sell 100% direct to our customers - no more retailer markups, increased control over design and a deeper relationship with our community.

Since then we’ve raised £250k from experienced investors, doubled our conversion via a new website, opened 2 successful pop-ups, made key hires and seen over 140% YoY growth on direct to consumer revenue (EBITDA -£244K), and over £80K in Q4 at 2.9x the previous year (EBITDA -£33K). That’s 4x as many new customers in the same period.

We’re raising funds to scale growth through proven online marketing, new product development, hire freelancers full time and expand our successful pop-up series to reach new audiences.

Help us create the future of menswear - With Less, Do More.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

L'Estrange London has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.