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131%
Raised
£131,110
Investors
95
Target
£100,000
Equity
12.72%
Pre-money valuation
£900,000

Koy's vision is to create an African inspired clothing brand that is known worldwide for supporting sustainable enterprise and cultural recognition. The company was founded by two brothers who were raised in Kenya and educated in the UK and have a passion to give back to the country they grew up in

  • Classic style made with a fun twist, for the affordable luxury market
  • Web sales up 520% in 2017-18 to £30,249
  • Stocked in 12 UK retailers, 5 in Kenya and Wolf & Badger e-tailor
  • Supporting Kenyan communities with 5% of every sale

Idea

We take classic, smart-casual clothing & add a twist to make it unique, fun & meaningful.

Our garments are either made entirely out of “Kikoy” fabric (An authentic African cloth), or combine subtle yet eye-catching touches of Kikoy with more traditional, high-quality fabrics like linen, cotton or wool.

Koy Clothing has a strong mission to support indigenous cultures of Kenya through luxury fashion & each of our products has a story. Each colour of Kikoy is named after a Kenyan tribe, & 5% of sales go to projects within those communities.

Launching in '17 as a menswear brand, we've now developed to introduce womenswear in '19. We sell to adults looking for high-quality ethical fashion & appreciate something a bit out of the ordinary.

To date, we've focused growth with sales via our website as well as pop-up shops at sporting/lifestyle events. 2019 will see the introduction of wholesale & 3rd party e-tail platforms & the growth of our current channels as momentum continues & is boosted by increased product range & strategic digital marketing.

Web sales have grown 244% in '18-19 to date to £12,863 & total revenue in '18 was £103,725 (Operating loss of £107,137).

We're raising funds for product design/development to expand the product range & increase marketing. Our focus is to maintain creativity & innovation to uphold value to our current customer base & acquire new customers.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Koy Clothing has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.