Kindred are a Social Enterprise working with 25k brands & helping over 25k charities online. On a mission to support these charities through conscious consumption, Kindred have built a browser extension & mobile app that allows consumers to shop, get discounts, earn cashback & donate all in one place!
How Kindred works - We are a Social Enterprise that works with 25,000 brands and helps over 25,000 charities.
You can shop online, get discounts, earn cash back and donate a percentage of that cash back to a chosen charity all in one place. Sound simple? It really is!
Since our launch in March of this year, we have seen positive growth, exceeding our 2020 targets already. Customers have brought products worth over £3.3M, generating £1.07m in revenue for Kindred and of this amount, just over £470K has been donated to Charities so far (net profit: £31k)*. Mirroring this, since launch, we have also experienced an explosion in user growth at an ROI of 2:1 on user acquisition costs.
Market Size - There are 2.05 billion online shoppers in 2020, with e-commerce sales predicted to hit $6.5 trillion by 2023.
Trends - 75% of people shop online at least once a month.
Need - As 2020 has been entirely dominated by COVID, charities are predicting a 48% drop in donations. The economy is struggling, money is tight and people are looking for the best deal possible when they shop. Kindred provides our users with better deals and savings for their online shopping, whilst driving donations to the charities they choose.
Investment - Kindred raised £2.1m in Seed funding in 2019 for development of the product and GTM.
We are now looking for funding to scale our operations!
*Based on the company's accounts.