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Kindred are a Social Enterprise working with 25k brands & helping over 25k charities online. On a mission to support these charities through conscious consumption, Kindred have built a browser extension & mobile app that allows consumers to shop, get discounts, earn cashback & donate all in one place!

  • Customers have bought products worth over £3.3m since launch in March
  • £1.07M in Revenue since launch in March
  • A Social Enterprise - raised over £470k for charity in 6 months
  • 2:1 ROI on user acquisition costs & proven model

Idea

How Kindred works - We are a Social Enterprise that works with 25,000 brands and helps over 25,000 charities.

You can shop online, get discounts, earn cash back and donate a percentage of that cash back to a chosen charity all in one place. Sound simple? It really is!

Since our launch in March of this year, we have seen positive growth, exceeding our 2020 targets already. Customers have brought products worth over £3.3M, generating £1.07m in revenue for Kindred and of this amount, just over £470K has been donated to Charities so far (net profit: £31k)*. Mirroring this, since launch, we have also experienced an explosion in user growth at an ROI of 2:1 on user acquisition costs.

Market Size - There are 2.05 billion online shoppers in 2020, with e-commerce sales predicted to hit $6.5 trillion by 2023.

Trends - 75% of people shop online at least once a month.

Need - As 2020 has been entirely dominated by COVID, charities are predicting a 48% drop in donations. The economy is struggling, money is tight and people are looking for the best deal possible when they shop. Kindred provides our users with better deals and savings for their online shopping, whilst driving donations to the charities they choose.

Investment - Kindred raised £2.1m in Seed funding in 2019 for development of the product and GTM.

We are now looking for funding to scale our operations!

*Based on the company's accounts.

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This pitch is approved by Crowdcube

This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

As part of our commitment to investor transparency, Crowdcube’s Due Diligence Charter outlines the analysis and verification that is conducted on equity fundraises on Crowdcube by our legal and compliance professionals.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Kindred has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.