Kaelo is a new design company, whose first patented product is a dry-cold chamber that can be integrated into any surface, to serve a drink perfectly chilled. Over 2,300 units sold to date and a new experienced team in place led by Sir Richard Needham (ex-Dyson Deputy Chairman).
Kaelo is on a mission to establish a brand new, global product category around the drinks serving experience of the future.
An open bottle host, Kaelo is a dry-cold chamber that can be integrated into premium interiors to serve drinks at the ideal temperature. On the surface Kaelo is about keeping your drink chilled, but really it’s about bringing people together & the experience it creates.
Built here in the UK, Kaelo requires no ice, no water & no maintenance, & uses as little power as a lightbulb.
We launched in 2017 achieving rapid market acceptance with over 2300 unit sales to date, with almost no marketing spend.
After the success of 2019, Sir Richard Needham joined as chairman & built a team with execs from Dyson, Brita & Quooker. We are now focused on high-end kitchens (+£30k), of which we estimate 4.5m are sold every year, with a qualitative research study suggesting 70% of people in this market would consider Kaelo in their kitchen (see FAQ for details).
Today, we have 125 kitchen showrooms actively selling Kaelo in the UK, & distributors selling across Europe & US. We also sell in the Marine industry through the world’s largest marine refrigeration manufacturer, IWM.
This fundraise is to launch the Kaelo brand for the first time & work to establish Kaelo in the kitchen market. This will provide the foundations to allow us to realise our goal of reaching 37k units by 2025.