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hoo wants to change the hotel booking experience for the better by allowing customers & hotels to negotiate rates directly via their end-to-end platform. With access to 100K+ hotels and a hotel content licence agreement with Google now is your chance to invest alongside existing investors.

  • An experienced team from tech, marketplace, and exchange trading
  • Secured access routes to inventory of over 100K+ hotels 
  • Inventory integrations: STAAH, Eviivo, HotelRunner, Amadeus & MEWS
  • hoo has secured a hotels licence agreement with Google
Information £776,031.74 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received some of these funds, a portion of the shares have been issued, and the Company has indicated up to £271,143.62 may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price. The investment of £776,031.74 is a reflection of pre-committed funds raised by the Company from a number of individual angels. These funds are reflected to provide clarity on the overall size of the round and will complete on the same terms as Crowdcube investors. The pre-committed funds raised by the Company represent 17 individual investments, the largest being for £151,296.44.

Idea

The online travel agent (OTA) market is expected to generate in excess of $830bn by 2025 but can create a false impression of competition & value. Guests think they are getting the best deal when in fact, the price is controlled by the OTAs, & then hotels are squeezed with commission rates rising from 15% to +25%.

With hoo guests make an offer that fits their budget and hotels choose what they are willing to sell for. This negotiation happens in real-time between hotel and guest and is handled through our end-to-end platform using automation and business rules configured by the hotel.

The industry has started to take notice. We've agreed a hotels licence agreement with Google along with leading inventory providers such as STAAH, eviivo and Amadeus.

It’s time to open this opportunity to consumers. We've demonstrated this online behaviour with:

- 51% of guests want to make offers - successful Make an offer bookings Vs Book it Now*

- 23% success rate - offers ending in a new rate agreed*

(*See FAQs for further details & sample size)

Now raising funds to:

- Optimise negotiations with data insights, room upgrades & explore new monetisation feature potential

- Scale hotel coverage through integration with more providers

- Scale user growth and make hoo known for value & fairness

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

Crowdcube is authorised and regulated by the Financial Conduct Authority (FCA) and the Comisión Nacional del Mercado de Valores (CNMV). This page has been approved by Crowdcube. Pitches for investment are not offers to the public and investments can only be made by members of crowdcube.com on the basis of information provided in the pitches by the companies concerned. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

hoo has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.