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Jukes is a series of uniquely-fashioned adult alcohol-free drinks designed, like wine, to enhance fine food without compromising taste. With few calories, low sugar and no alcohol, Jukes are perfect when drinking less, especially when dining. Created by an expert palate.

  • Well-known wine expert Matthew Jukes leading experienced team
  • Sales to over 100 trade outlets and +15,000 e-commerce orders 
  • Great outlets include Canyon Ranch, Alain Ducasse, Fortnum & Mason
  • The alcohol-alternative beverage market expected to grow to $29Bn by 2026.

Idea

My expertise is deeply rooted in the world of wine. I have never found a premium adult alcohol-free drink whose taste, like fine wine, can enhance all manner of fine dining while retaining low calories and sugar. So I spent two years crafting my organic apple cider vinegar-based Jukes drinks for this growing market sector. They have been well received: with over 15k e-commerce orders and 50+ fine dining listings as they re-open.

Made in London, we sell Jukes in two white, one rosé and two red versions (in several formats) to discerning customers who value their flavour, food-pairing skills and aesthetic. They feature in retail outlets (e.g. Fortnum & Mason) and a wide range of top-end hospitality venues (inc. two Michelin restaurants). Planning to widen our portfolio next year when we aim to launch a broader-market Jukes drink in a can.

We sell via e-commerce and to the trade directly (UK, US) and through distribution partners (EU, Asia) and agents (MidEast). Our sales include over 100 trade outlets and over 15,000 e-commerce orders.

We grow customer awareness through social media, paid print media (Vogue, GQ), expert reviews (FT, Food & Wine) and myself as our founder. These funds will help drive further growth by expanding our sales platforms and brand marketing, especially UK and US. Join us on our journey!

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Risk warning

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Jukes Cordialities has submitted their plans to raise money, details of their structure and trade etc. to HMRC and is awaiting advice on whether the share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax reliefs.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.