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Joy Resolve is an award winning lifestyle and homeware brand from London with flagship product, the Barisieur. Sales of over $3m (8,000 units global) online and in premium retailers like Harrods, Selfridges and B8ta. Raising to help make the leap from the $13bn coffee market into the $151bn homewares market.

  • +$3M sales, 68% YOY revenue growth & net profitable in 2020/21 tax year
  • Global distribution available from 6 warehouses (UK, US, DE, ME, AU, HK)
  • Featured on: The Gadget Show, Australia today, M6 France, 17.5m Tiktok Views
  • Average 4.5/ 5 star rating across, Trust Pilot, Yot Po, Facebook & Google
Information £150,000 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds and shares have been issued. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

Our journey started in 2016, with the first product - the Barisieur - raising $1M+ on Crowdfunding Platforms.

5 years later, we’ve delivered over £2.2M in revenue (YE Feb 21 Revenue £752,041 Profit £7,733), launched 4 products and scaled the business at an average revenue growth rate of 68% YOY. Joy Resolve’s revenue has grown from £274K excl. Kickstarter sales (2018) to £455K (2019), £698K (2020). We’ve been scaling revenue, delivering a net profit over 20/21 tax year.

We’ve enabled global distribution through 6 warehouses, featured in over 20+ publications, gone viral on Tiktok with 17.5m Views and have made it a priority to keep our customers happy, receiving a 4.3/5 star rating on Trustpilot.

Our customer research shows that the majority of people buy our products for experience, functionality and design. We felt that traditional household brands were restricted by cost and were passionate about re-envisioning them into beautifully crafted products, that can be as decorative as they are functional and driven less by cost.

We crafted Joy Resolve into an umbrella brand and launched our first homeware product (a wireless charger) via crowdfunding raising $220K, proving the leap from the $13bn coffee machines market to the $151bn homewares market is possible.

We’re now raising capital to dedicate further R&D resources towards our new product line and capitalise on momentum to date.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Joy Resolve has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.