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JOHNNY'S is a new more ethical, socially responsible, vegan, inclusive, sex-positive subscription condom brand. Unethical or unsustainable condoms dominate the market, and with 56% of people now adopting vegan buying habits, consumers are crying out for a better condom option.

  • UK's 1st Mass Market Condom Subscription Service
  • Responsibly made, Vegan Condoms
  • A condom will be given to HIV/STI/NHS clinics for each one sold
  • Multi-Award Winning Founder
Information £100k of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds, and the Company has indicated up to £50k may be spent whilst the pitch is live. Completion of the Crowdcube raise will occur on the same material terms and share price.

Idea

Johnny's Condoms is launching to make sex safe, more ethical, sustainable, and positive. Our condoms are vegan, compostable, of a high quality and packaged as sustainably as possible. They will be delivered on subscription, following in the footsteps of D2C health disruptors like Harry's and Dollar Shave Club. The business plans to operate a model similar to Toms Shoes, planning to give a condom to sexual health causes for every one sold.

Condoms are overpriced, often unethically made harming both humans and animals, and buying them often requires an awkward trip to a store. Johnny's is on a mission to become the go-to condom for the millions of people seeking more sustainable, ethical products.

The global condom market is due to grow to $15 Billion by 2026. Consumers' demand for sustainable and ethical products is booming, with Superdrug seeing a 750% increase in vegan product sales in January 2019 and the vegan growth rate is a whopping 62% each year. Johnny's wants to be the place people go to feel positive, inclusive, and ethical when it comes to sex. The business also plans to grow into the lubricant and sex toy market later in 2021.

The business is raising funds for a UK launch. Funds will be used for a PR launch, social media advertising, stock purchase, and start to attract amazing talent to help the business hit its growth targets.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Johnny's Condoms has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.