JOHNNY'S is a new more ethical, socially responsible, vegan, inclusive, sex-positive subscription condom brand. Unethical or unsustainable condoms dominate the market, and with 56% of people now adopting vegan buying habits, consumers are crying out for a better condom option.
Johnny's Condoms is launching to make sex safe, more ethical, sustainable, and positive. Our condoms are vegan, compostable, of a high quality and packaged as sustainably as possible. They will be delivered on subscription, following in the footsteps of D2C health disruptors like Harry's and Dollar Shave Club. The business plans to operate a model similar to Toms Shoes, planning to give a condom to sexual health causes for every one sold.
Condoms are overpriced, often unethically made harming both humans and animals, and buying them often requires an awkward trip to a store. Johnny's is on a mission to become the go-to condom for the millions of people seeking more sustainable, ethical products.
The global condom market is due to grow to $15 Billion by 2026. Consumers' demand for sustainable and ethical products is booming, with Superdrug seeing a 750% increase in vegan product sales in January 2019 and the vegan growth rate is a whopping 62% each year. Johnny's wants to be the place people go to feel positive, inclusive, and ethical when it comes to sex. The business also plans to grow into the lubricant and sex toy market later in 2021.
The business is raising funds for a UK launch. Funds will be used for a PR launch, social media advertising, stock purchase, and start to attract amazing talent to help the business hit its growth targets.