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118%
Raised
£118,080
Investors
150
Target
£100,000
Equity
3.65%
Pre-money valuation
£3,119,152

Ingle & Rhode have sold 6000+ ethically-made engagement rings and wedding bands direct to consumers. New enquiries are growing strongly, up 100% YOY in September 2019. The company is back for a second raise with Crowdcube to seek new investment to drive digital marketing.

  • New enquiries in September 2019 up 100% compared to September 2018
  • Made more than 6000 engagement rings and wedding bands to date
  • The highest rating on Trustpilot (5-star)
  • Finalists in 2015, 2016 and 2017 UK Jewellery Awards

Idea

Human exploitation and environmental damage have always been rife within the £3.1 billion jewellery industry. In the past, conscientious consumers have faced a choice - compromise their ethics or give up on fine jewellery.

The need for an authentic, ethical jewellery brand has become more pressing in recent years, as the millennial generation has reached the age to get engaged. A recent YouGov survey shows that over 50% of millennials consider ethics when choosing an engagement ring, and 9% believe that it's the single most important consideration, ahead of quality and price. This generation now accounts for most of the 240,000 UK weddings each year.

Ingle & Rhode exists to meet this need, aiming to offer an exceptional combination of premium quality and authentic ethical credentials. We believe the foundations are in place to scale the business and to build the UK’s leading ethical fine jewellery brand:

- an innovative ‘clicks and bricks’ business model keeps overheads low while offering superior customer experience

- traceability is key to ensuring that every piece of jewellery is ethically produced (conflict-free diamonds, Fairtrade gold, every piece made in the UK)

- a successful crowdfunding campaign in 2018 funded an improved website and the successful testing of Instagram, Facebook and Pinterest advertising.

This current round will support an increase in digital marketing.

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Risk warning

Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.

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Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Ingle & Rhode has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.