IMPOSSIBREW®'s mission is to create the world's most complete alternative to alcohol that offers an experience beyond taste. They brew top quality, enhanced non-alcoholic beers developed for relaxation to take a slice of a market expected to reach £23.27bn in 2025, with sales growing +1,124% (Q4 21' - Q1 22').
What if you don't want to drink alcohol, but still want to unwind with a pint?
We launched IMPOSSIBREW® in 2021, one of the first nootropic enhanced non-alcoholic beers, brewed with our Social Blend™ designed for relaxation, without drowsiness. Developed with a leading plant scientist using nootropics and peer-reviewed active ingredients for a new way to unwind, inspired by time-honoured Asian remedies.
Being only 2% of the total beer market, non-alc beer is the fastest growing segment in the UK. Globally, it is expected to reach $23.27 bn in 2025 at a CAGR of 8.7%. In providing for relaxation in No/Low alcohol, we are rated 4.5/5 on Trustpilot with 350+ reviews across multiple platforms by our customers. Available on Amazon, Deliveroo and with a number of independent bars, we have been featured on the BBC, Metro, Business Live and MSN, as one of their top 10 non-alcoholic beers. Our appearance on Dragons’ Den resulted in £33k+ online sales in 1 hour and our online sales grew +1,124% from Q4 21’ to Q1 22’ (Revenue to date: £231.9k, P&L: -£61.4k).
The building blocks are in place for our expansion into trade channels and international markets.
This fundraise will allow us to expand our production to meet future demand and work to release additional beer styles and draught across the UK.
The alcohol revolution has begun and we are ready to lead the charge. The question is, are you?