ikigai reimagines the way young affluents spend, save & invest, approaching personal finance from a personal place - an approach to money that we believe escapes incumbents & challengers alike.

Young affluents are entering their prime earning & spending years, but 56% of high-net-worth millennials are dissatisfied with the wealth management tools on offer. They have expectations that aren't being met.

That's why we're on a mission to help this under-serviced but increasingly powerful audience - building a financial platform for the future of wealth.

ikigai combines banking & wealth management in one app, enabling holistic money management. We charge a flat fee that's fair & simple, getting rid of outdated % fees.

We already have strong traction:

- We've raised £2m to date, launched on iOS & have seen demand grow as we acquire new users at pace (20% user growth week-on-week since inception in Jan 2021. 1,253 users as of April 2021)

- We've featured in TechCrunch, UKTN, AltFi & Glamour noted us as one to watch for better money management

- We've partnered with best-in-class providers like WealthKernel & Railsbank. Our portfolios are managed using asset allocation guidance from BlackRock

We're now raising to supercharge our growth - accelerating our tech team & product roadmap.

Join us on our mission to redefine the future of wealth.