Ice Wave is a food franchise, offering exciting ice cream and hot crepe treats, launched in 2015. By the end of 2018 we had 25 shops of which 20 of them were franchises. After the success in Spain, we want to raise funds to become an international brand and reach 100 stores in 2020.
Ice Wave is a franchise known for its handmade ice cream and hot crepes, freshly produced right in front of the customer. We use natural ingredients and some of the most popular biscuits and chocolates. The Ice creams are made on a frozen pan and served in rolls, and the hot crepes called Volcano are served like a cone with cream on it.
We started Ice Wave 4 years ago, and in 2018, sales have increased 279% to £1.5M and EBITDA reached £109k. By the end of 2017 we had 7 stores (2 own and 5 franchised stores)but in 2018 we have already grown to 25 stores (5 own and 20 franchised)and we are aiming to reach 100 stores by the end of 2020.
The formula behind this growth are
1) Franchising business model – this allows us to reduce the risk and grow quickly.
2) Exciting products – the freshly handmade ice cream and the Volcano have been very popular with the crowd.
3) Low rental – we have adapted our operations to fit in very small premises which allows us to control the cost.