Hurree is a marketing automation platform for brands to improve engagement and retention of their app users. Backed by VCs (Jenson, TechstartNI), the platform intelligently profiles app users, allowing the brands to send out personalised messages that are more targeted and effective.
Hurree is a marketing automation platform for apps which helps brands to reinvent relationships with its users via mobile.
With Hurree, brands are able to promote and communicate with their app users via multiple channels while monitoring the data most relevant to them. Having the ability to learn about each user, the platform helps to increase engagement by suggesting the preferred content and messaging style for each user group. Hurree believes for its price point, it has positioned itself strongly within the market to provide feature rich content supporting emojis, GIFs & video. We aim to grow our offering further into in-depth analytics that help brands better understand their users’ wants & needs in order to improve engagement and sales via their app.
Having launched the platform in August 2016 the number of brands trialling the system has grown from small app brands right through to globally recognisable names. In one case, within the first week of using the platform app open rates improved by an estimated 27%.
Hurree’s market is apps including e-commerce & shopping, gaming as well as lifestyle. We intend to focus on further customer acquisition across Europe in the next 6 months as well as developing a partner programme to penetrate the market further.