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Successfully funded
Capital at risk
overfunded
HOWND
128%
Raised
£192,290
Investors
329
Target
£150,000
Equity
8.04%
Pre-money valuation
£2,200,000

Award-winning pioneers of cruelty-free vegan pet care, HOWND is sold in 427 Pets at Home stores, 218 Musti Group stores, and found in thousands of independents and professional grooming salons. With strong organic growth and exporting to 17 countries, HOWND requires investment to scale up and expand the team.

  • Sold in 1000's of stores including Pets at Home and Musti Group
  • New Distribution Agreements signed in China, America and South Africa
  • Double Gold for Product Innovation and Marketing Awards 2017 & 2018
  • Featured in the Sunday Express, Daily Mirror, Daily Mail, and LAD Bible

Idea

Ethical Products for Happy Hounds. Click play to hear from the founders.
We launched our core and professional grooming ranges in 2015. This image is from our first photoshoot taken at our local dog-friendly hair salon.
We launched our core and professional grooming ranges in 2015. This image is from our first photoshoot taken at our local dog-friendly hair salon.
From left to right: Butch Leather Cologne for Man Dogs, Peach Bum Parfum for Lady Dogs. Got an Itch, Playful Pup, Keep Calm, Yup You Stink, and Golden Oldies Conditioning Shampoos and Moisturising Body Mists.
From left to right: Butch Leather Cologne for Man Dogs, Peach Bum Parfum for Lady Dogs. Got an Itch, Playful Pup, Keep Calm, Yup You Stink, and Golden Oldies Conditioning Shampoos and Moisturising Body Mists.
In 2017 we launched Hemp by HOWND and Playful Pup Skin, Nose and Paw Balms with added SPF (Petquip Gold Winner for Product Innovation). Contains candelilla wax, a vegan alternative to beeswax.
In 2017 we launched Hemp by HOWND and Playful Pup Skin, Nose and Paw Balms with added SPF (Petquip Gold Winner for Product Innovation). Contains candelilla wax, a vegan alternative to beeswax.
In 2018 we launched 100% natural vegetarian Hemp Wellness Treats, with five key health benefits. Yup You Stink! Got an Itch? Keep Calm, Golden Oldies and Playful Pup. Mark's dog Roxy is appointed chief taster!
In 2018 we launched 100% natural vegetarian Hemp Wellness Treats, with five key health benefits. Yup You Stink! Got an Itch? Keep Calm, Golden Oldies and Playful Pup. Mark's dog Roxy is appointed chief taster!
It's 2018 and we scoop up the Double Gold PetQuip award for the second year running for Product Innovation (Hemp Wellness Treats) and Best Marketing Campaign for viral campaign 'Bring Your Dog to Work Day.'
It's 2018 and we scoop up the Double Gold PetQuip award for the second year running for Product Innovation (Hemp Wellness Treats) and Best Marketing Campaign for viral campaign 'Bring Your Dog to Work Day.'
HOWND stand at the 2018 PATS Telford Trade Show where we exhibit at every year.
HOWND stand at the 2018 PATS Telford Trade Show where we exhibit at every year.
March 2019, the launch of HERO - the world’s most hygienic dog food and water bowl made with silver ion technology. Actively kills germs 24/7 and scientifically proven to resist more than 99.5% of bacteria.
March 2019, the launch of HERO - the world’s most hygienic dog food and water bowl made with silver ion technology. Actively kills germs 24/7 and scientifically proven to resist more than 99.5% of bacteria.
May 2019 saw us head to China on a Trade Mission with several other brands. Here, Mark talks to the Mayor of Fuzhou about HOWND products on display and the surge in demand for premium pet care products.
May 2019 saw us head to China on a Trade Mission with several other brands. Here, Mark talks to the Mayor of Fuzhou about HOWND products on display and the surge in demand for premium pet care products.
June 21st 2019 - HOWND is the founder and organiser of National #BringYourDogToWorkDay. The fundraising campaign is enjoyed by thousands of businesses and pet parents and trended again at #1 on Twitter.
June 21st 2019 - HOWND is the founder and organiser of National #BringYourDogToWorkDay. The fundraising campaign is enjoyed by thousands of businesses and pet parents and trended again at #1 on Twitter.

HOWND is a multi award-winning brand of ethical and natural pet care products. Health, wellness and hygiene all under one roof. Successfully trading since 2015, HOWND is one of very few pet product manufacturers worldwide to be certified by Cruelty Free International and accredited by the Ethical Company Organisation.

The HOWND range includes vegan dog grooming products, vegetarian Hemp Wellness Treats, and our latest product, HERO, the world’s most hygienic food and water bowl.

Today’s modern dog owners tend to buy less from corporates and support local transparent brands they can trust to ensure the health and happiness of their dogs. HOWND is already trusted by thousands of pet parents, dog groomers and retailers because we innovate, we listen, and we live and breathe the ethos of our brand.

The future is bright, with over 9 million dogs in the UK, 70 million in Europe, and 80 million in the USA. We export to 17 countries and growing. HOWND is available in 427 Pets at Home Stores, 218 Musti Group stores (Scandinavia), 41 Absolute Pets stores (South Africa), Amazon UK/USA and WholesalePet.com.

HOWND is the mastermind behind national ‘Bring Your Dog to Work Day’ as seen on ITV’s Lorraine, Daily Mail, Waitrose Weekend, The Independent and more.

Our vision for HOWND is crystal clear. We want every dog to be a HOWND dog. Happy. Healthy. For Life.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

HOWND has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.

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