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days left
Pre-money valuation

Award-winning pioneers of cruelty-free vegan pet care, HOWND is sold in 427 Pets at Home stores, 218 Musti Group stores, and found in thousands of independents and professional grooming salons. With strong organic growth and exporting to 17 countries, HOWND requires investment to scale up and expand the team.

  • Sold in 1000's of stores including Pets at Home and Musti Group
  • New Distribution Agreements signed in China, America and South Africa
  • Double Gold for Product Innovation and Marketing Awards 2017 & 2018
  • Featured in the Sunday Express, Daily Mirror, Daily Mail, and LAD Bible


HOWND is a multi award-winning brand of ethical and natural pet care products. Health, wellness and hygiene all under one roof. Successfully trading since 2015, HOWND is one of very few pet product manufacturers worldwide to be certified by Cruelty Free International and accredited by the Ethical Company Organisation.

The HOWND range includes vegan dog grooming products, vegetarian Hemp Wellness Treats, and our latest product, HERO, the world’s most hygienic food and water bowl.

Today’s modern dog owners tend to buy less from corporates and support local transparent brands they can trust to ensure the health and happiness of their dogs. HOWND is already trusted by thousands of pet parents, dog groomers and retailers because we innovate, we listen, and we live and breathe the ethos of our brand.

The future is bright, with over 9 million dogs in the UK, 70 million in Europe, and 80 million in the USA. We export to 17 countries and growing. HOWND is available in 427 Pets at Home Stores, 218 Musti Group stores (Scandinavia), 41 Absolute Pets stores (South Africa), Amazon UK/USA and

HOWND is the mastermind behind national ‘Bring Your Dog to Work Day’ as seen on ITV’s Lorraine, Daily Mail, Waitrose Weekend, The Independent and more.

Our vision for HOWND is crystal clear. We want every dog to be a HOWND dog. Happy. Healthy. For Life.

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