Achieving >500% growth since July, Howbout is a millennial-focused social calendar & planning app. After an exciting 1st year that saw the company receive backing from notable tech investors, get featured by Apple & generate strong growth, Howbout is primed for expansion.
Everyone knows the problem
Social planning is a huge pain. Agreeing the who, what, where & when and staying on top of everything is chaotic, no matter if it’s a beer, holiday or lockdown Zoom catchup. The hassle stops so many plans from happening. Despite the rise in ‘social’ media, loneliness is a growing concern and Covid-19 has only made this worse.
Gap in the market
Why is organising a meeting easy, but a catchup hard? Howbout was founded by 3 millennials who wanted to make it just as easy to organise and find time for a beer, as it was for a meeting. Now it is. On Howbout, a group can instantly find when they’re all free, easily organise any social plan & quickly manage what they’ve got on.
We soft launched in Dec 2019 and after strong early traction raised £100k – co-led by mobile heavyweight Claire Valoti – to refine the product ahead of full launch in July 2020. Our downloads have grown >500% since then, we’ve been featured 3x by Apple and >75,000 events have been organised by users in >100 countries, despite 100% UK marketing focus. Even in lockdown, >600 events have been organised per day on average over the past 30 days.
Never been greater need
Post-pandemic, we see a socialising boom waiting to happen and believe we're uniquely positioned to capitalise on overdue drinks, catchups & holidays. We’re fundraising to focus on growth and begin monetising.