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Achieving >500% growth since July, Howbout is a millennial-focused social calendar & planning app. After an exciting 1st year that saw the company receive backing from notable tech investors, get featured by Apple & generate strong growth, Howbout is primed for expansion.

  • 30,000+ downloads | 600+ events organised per day on avg. | 100+ countries
  • Featured 3x by Apple, including “Hot Right Now” with Disney+ & Revolut
  • Backed by Claire Valoti, VP of International Business at Snap Inc.
  • Named in TechRound’s 2020 list of top 100 startups
Information £182,999 of the funds reflected on the progress bar have been raised by the Company prior to launching on Crowdcube. Funds have been received and shares have been issued. Completion of the Crowdcube raise will be on the same material terms and share price.

Idea

Everyone knows the problem

Social planning is a huge pain. Agreeing the who, what, where & when and staying on top of everything is chaotic, no matter if it’s a beer, holiday or lockdown Zoom catchup. The hassle stops so many plans from happening. Despite the rise in ‘social’ media, loneliness is a growing concern and Covid-19 has only made this worse.

Gap in the market

Why is organising a meeting easy, but a catchup hard? Howbout was founded by 3 millennials who wanted to make it just as easy to organise and find time for a beer, as it was for a meeting. Now it is. On Howbout, a group can instantly find when they’re all free, easily organise any social plan & quickly manage what they’ve got on.

Exciting start

We soft launched in Dec 2019 and after strong early traction raised £100k – co-led by mobile heavyweight Claire Valoti – to refine the product ahead of full launch in July 2020. Our downloads have grown >500% since then, we’ve been featured 3x by Apple and >75,000 events have been organised by users in >100 countries, despite 100% UK marketing focus. Even in lockdown, >600 events have been organised per day on average over the past 30 days.

Never been greater need

Post-pandemic, we see a socialising boom waiting to happen and believe we're uniquely positioned to capitalise on overdue drinks, catchups & holidays. We’re fundraising to focus on growth and begin monetising.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Howbout has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.