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Successfully funded
overfunded
HouseMyDog
267%
Raised
£481,650
Investors
355
Target
£180,000
Equity
24.93%
Pre-money valuation
£1,450,000

HouseMyDog is a pet services platform connecting dog owners with local vetted dog sitters. Already operating across Ireland, the UK, and Germany, the company has over 40,000 users and over 48,000 nights booked to date.

  • Irish company raising to expand in Europe and grow the team
  • 1,000+ new users are joining HouseMyDog each week
  • 3x return on investment from acquiring each dog owner within 12 months
  • Over £10 billion spent each year on pet services in UK and US alone

Idea

HouseMyDog is a pet services platform connecting dog owners with local vetted dog sitters.

The Problem

Despite over £10 billion annually being spent on pet services in the US and UK alone, our research shows that over 85% of dog owners refuse to use paid boarding solutions and are actively seeking alternatives due to caged environments, high costs and lack of trust.

In the last 12 months, HouseMyDog has grown from a small community in Dublin to:

Community

- 40,000+ user community, with 1,000+ users joining weekly

- 48,000+ nights booked, with £400,000+ in marketplace transactions

- Sitters earning £1,000+ per month, with our top sitter having earned £30,000

- The company receives a 3x return on investment from acquiring each dog owner within 12 months

- Operating in Ireland, the UK and Germany

Commercial

- Best Technology Start Up in Ireland's Best Young Entrepreneur competition 2016

- Employee discount partnerships with Google and Airbnb

- Featured in: FT, The Irish Times, The Telegraph, The Sunday Business Post, The Irish Independent

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

HouseMyDog has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.