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Horse Guards revives heritage spirit brands, re-introducing them to modern consumers. We currently own 8 heritage trademarks including our latest brands, Pink Gin & Wing Walker Rum. We aim to launch Craigsman Whisky & Black River Mezcal in 2021 with the funds raised.

  • Horse Guards London Dry Gin is a premium spirits and trademark company
  • Gin & Rum markets are forecast to grow to $17.36bn and $21.5bn by 2025
  • Our award winning London Dry Gin is now joined by a pink gin and a rum
  • Aiming to launch two new spirits in 2021/2 - Mezcal and Whisky

Idea

Our founders were discussing revived lapsed trademarks in a country pub, when they saw an old bottle behind the bar, from a brand that had disappeared years ago. After a few more rounds & some creativity, Horse Guards Gin was born. Our mission is to revive heritage spirit brands & re-introduce them to modern consumers.

Global gin sales are predicted at $17bn by 2025 & rum (another focus) enjoyed the most growth of all spirits during lockdown.

Our multiple award winning London Dry Gin was developed by our Master Distiller in 2018. In 2020 we launched Horse Guards Pink gin & revived Wing Walker rum. We're aiming to launch 2 new premium spirits in 2021 & are in early talks around licensing to spirits businesses, including for Ready To Drink cocktails. We also have a supply deal with Beam Suntory.

We sold 9k bottles in 2020 & sell to distributors who have access to 500+ outlets. We're in discussions to sign up distributors agents in Canada, South Africa & the Middle East.

A venture developing spirits for major celebrities was launched in Jan 2021 & a new product line providing online Cocktail parties. Our celebrity ambassadors include cricketing legend, Phil Tufnell.

Whilst our model for reviving premium spirits is gaining efficiency & scale, investment will accelerate new brand launches & gifting options, grow our sales/marketing team & build strategic alliances to extend brand reach.

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This pitch is approved as a financial promotion by Crowdcube Capital Limited. Every pitch on Crowdcube is reviewed to ensure it is fair, clear and not misleading.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

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Horse Guards Gin has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.