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Overfunding
overfunding
HOP Vietnamese
days left
12
156%
Raised
£1,170,510
Investors
486
Target
£750,000
Equity
11.38%
Pre-money valuation
£9,118,421

HOP is an exciting, quick service Vietnamese fresh food concept showcasing a passion for Vietnam’s colourful food, culture and street atmosphere. With 5 sites in London, sales of c.£3.8m in 2018 and serving an average of 12k customers per week, HOP is raising funds to expand the brand across London.

  • Get involved in an award-winning, scaleable grab & go brand
  • Agreement with Vita Mojo to launch digital screen ordering technology
  • Almost £4m of equity capital raised to date from HNWIs
  • Exclusive rewards for Crowdcube investors
Information £250k of the company's lead investment reflected may be spent while the campaign is live.

Idea

HOP is an exciting, quick service Vietnamese fresh food concept with 5 multi-format sites across the city of London ranging from 700sqft “mini-HOPs” to a 3,000sqft “HOP Café”. Our flagship unit is based at the bottom of the Leadenhall Building (aka The Cheesegrater), we operate in all 3-day parts and have also established a strong delivery business catering for home/office/corporate orders.

The Food To Go (FTG) market has experienced strong growth in recent years and now accounts for c.24% of the total Eating Out Market. This growth is expected to continue and by 2022, the FTG market is set to reach a value of £23.3bn. There is a gap in the FTG market for a scalable, everyday Vietnamese chain and we intend to fill that gap.

With FY 18/19 revenue at £3.8m (EBITDA -£0.7m), we have enjoyed a stable sales pattern on a daily, weekly and monthly basis which is also relatively unaffected by seasonality. We've strengthened the team this year, bringing in industry veteran Josh Wyse as co-MD and are in negotiations with one of the leading concessions operators about opening a number of HOPs in transport hubs across the UK. We're are also in early-stage discussions with a “dark kitchens” operator to expand our delivery capabilities.

We're raising investment to fund the roll-out of the HOP concept across London.

EIS eligible.

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HOP Vietnamese

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Successfully Invested
£689m+
Registered Investors
901k+