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Heura is a mission-led, plant-based Barcelona B-corp developing meat successors to accelerate a shift to a sustainable food system. Tripling their turnover in 2020, they create tasty & healthy mediterranean plant-based meat & unite 1000s of Good Rebels in a community of empowered & informed individuals.

  • Fastest growing plant-based brand community in the EU over past 12 months, with >190K fans
  • In 2020 we saved an estimated 406,527 animals and +3 billion litres of water
  • Clean-label. 32% fewer ingredients than average for plant-based meat
  • Products sold in 15 countries with 3X increase in revenue 2020
Information Investors may be aware from conversations or other documents that the valuation for this round is €55 million, and the share price for all investors participating in the current capital raise is €5.21. Nevertheless, to avoid the dilutive effect on the investors of the current investment round, the valuation figure reflected on Crowdcube also includes committed off-platform investments for a total of €8 million as well as the equivalent to an option pool of 9.61% of the post-money capital which results in a pre-money valuation of €69,697,130.

Idea

Heura was born with a clear mission: create solutions to make the current food system obsolete & accelerate towards a world where animals aren’t part of the food equation. We exist to empower people to make change, minimizing the use of resources, protecting animals, the environment & our health.

How?

Great products: in an industry focused on meat analogues, we use food-tech innovation to go one step further & create meat successors. Using extra virgin olive oil & building on our mediterranean heritage, we have great nutritionals, short labels & a meat taste.

Empowered Community: Spreading consciousness & revealing the true cost of meat with our global Good Rebel Community.

Commercial success

In 2020 Heura 3X its turnover to €7.6m & -€883K EBITDA & doubled its international reach. Key retail partners include Carrefour, Aldi & Planet Organic. In foodservice, partners range from Michelin-star restaurants to chains like Pans & Co.

Global recognition

B-Corp & with awards from Basque Culinary Center, World’s 50 Next & Forbes. Featured in BBC, GQ, Elle & La Repubblica.

Why crowdfunding?

We need partners to keep driving the change in Innovation & R&D: to continue creating meat successors like chicken nuggets, sausage & mince meat

Good Rebel Community: to continue developing a transformative global movement

Expansion: delivering Heura to more markets. Without options there is no freedom.

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