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Heura is a mission-led, plant-based Barcelona B-corp developing meat successors to accelerate a shift to a sustainable food system. Tripling their turnover in 2020, they create tasty & healthy mediterranean plant-based meat & unite 1000s of Good Rebels in a community of empowered & informed individuals.

  • Fastest growing plant-based brand community in the EU over past 12 months, with >190K fans
  • In 2020 we saved an estimated 406,527 animals and +3 billion litres of water
  • Clean-label. 32% fewer ingredients than average for plant-based meat
  • Products sold in 15 countries with 3X increase in revenue 2020
Information Investors may be aware from conversations or other documents that the valuation for this round is €55 million, and the share price for all investors participating in the current capital raise is €5.21. Nevertheless, to avoid the dilutive effect on the investors of the current investment round, the valuation figure reflected on Crowdcube also includes committed off-platform investments for a total of €8 million as well as the equivalent to an option pool of 9.61% of the post-money capital which results in a pre-money valuation of €69,697,130.

Idea

Heura was born with a clear mission: create solutions to make the current food system obsolete & accelerate towards a world where animals aren’t part of the food equation. We exist to empower people to make change, minimizing the use of resources, protecting animals, the environment & our health.

How?

Great products: in an industry focused on meat analogues, we use food-tech innovation to go one step further & create meat successors. Using extra virgin olive oil & building on our mediterranean heritage, we have great nutritionals, short labels & a meat taste.

Empowered Community: Spreading consciousness & revealing the true cost of meat with our global Good Rebel Community.

Commercial success

In 2020 Heura 3X its turnover to €7.6m & -€883K EBITDA & doubled its international reach. Key retail partners include Carrefour, Aldi & Planet Organic. In foodservice, partners range from Michelin-star restaurants to chains like Pans & Co.

Global recognition

B-Corp & with awards from Basque Culinary Center, World’s 50 Next & Forbes. Featured in BBC, GQ, Elle & La Repubblica.

Why crowdfunding?

We need partners to keep driving the change in Innovation & R&D: to continue creating meat successors like chicken nuggets, sausage & mince meat

Good Rebel Community: to continue developing a transformative global movement

Expansion: delivering Heura to more markets. Without options there is no freedom.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.