Her.9 plans to be a revolutionary DTC brand that looks after the holistic needs of woman during pregnancy. The prenatal supplements market is set to be worth $56 billion globally by 2024. Her.9 will utilise DUOCAP technology, and plans to be scalable through award-winning partnerships.
Her.9 is a challenger brand to the UK prenatal care industry. We think the prenatal industry is neglected, and is in need of being re-energised. Research shows that up to 40% of women taking prenatal vitamins may not be able to absorb the folic acid within the UK’s leading pregnancy brand. Her.9 employs duo-cap technology, successfully used by a major US disruptor, & pairs our product with probiotics. Her.9 plans to gain exposure through effective marketing and partnerships.
The market agrees| Online DTC channels & product innovation are already disrupting the US prenatal market at an exponential rate.
Innovation| We're planning to re-energise this neglected sector by using innovative research and technologies.
Sustainability| We're an environmentally conscious brand using “refill’ philosophy to cut down on single-use waste. Aiming to be a B-Corp by year 3.
Femtech| Her.9 aims to leverage customer insights to mould its offering, enabling the well-timed promotion of its extended product portfolio. Additionally, we've partnered with an online pregnancy class provider in the UK.
Expert-led| We've built a leading nutrition & scientific advisory board who will work together, maximising exposure & credibility.
We're raising funds to build on our already established partnerships and execute our marketing strategy effectively.