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Her.9 plans to be a revolutionary DTC brand that looks after the holistic needs of woman during pregnancy. The prenatal supplements market is set to be worth $56 billion globally by 2024. Her.9 will utilise DUOCAP technology, and plans to be scalable through award-winning partnerships.

  • Scalable through award-winning partnerships
  • The prenatal supplements market will be worth $56 billion by 2024
  • Branding by Pearlfisher, two times winner of the DBA Design Effectiveness Award
  • Strong leadership team, including tried and tested disruptors

Idea

Her.9 is a challenger brand to the UK prenatal care industry. We think the prenatal industry is neglected, and is in need of being re-energised. Research shows that up to 40% of women taking prenatal vitamins may not be able to absorb the folic acid within the UK’s leading pregnancy brand. Her.9 employs duo-cap technology, successfully used by a major US disruptor, & pairs our product with probiotics. Her.9 plans to gain exposure through effective marketing and partnerships.

The market agrees| Online DTC channels & product innovation are already disrupting the US prenatal market at an exponential rate.

Innovation| We're planning to re-energise this neglected sector by using innovative research and technologies.

Sustainability| We're an environmentally conscious brand using “refill’ philosophy to cut down on single-use waste. Aiming to be a B-Corp by year 3.

Femtech| Her.9 aims to leverage customer insights to mould its offering, enabling the well-timed promotion of its extended product portfolio. Additionally, we've partnered with an online pregnancy class provider in the UK.

Expert-led| We've built a leading nutrition & scientific advisory board who will work together, maximising exposure & credibility.

We're raising funds to build on our already established partnerships and execute our marketing strategy effectively.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Her.9 has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.