Happy Pills started trading in 2008, selling candies to adults through our own store. We now have 7 stores in Spain, 17 operational franchised stores in South Korea and 2 pop-up stores, we also sell online and through B2B channels. Happy Pills achieved €1.4M in revenue, EBITDA of €153k and generated a net profit from 2015.
Happy Pills sells candies primarily to adults, and our marketing focuses on the idea that candies are injections of optimism and fun.
Happy Pills aims to differentiate itself from competitors by combining the design of our stores with a pharmaceutical theme. We use labels with funny messages to personalize the products. Our research shows that the non-chocolate candy market is growing, as consumer preferences are changing. We feel that our purchasing experience is different, original and surprising.
Our Distribution channels include 7 stores in Spain and 19 franchised stores in South Korea, 2 of which are pop-up stores. We also have B2B channels and sell online.
We plan to increase our operational franchised stores to 36 by 2022 through a signed agreement with a master franchiser in Canada for up to 20 stores and 1 store in Andorra, which is already operational.
Following our customers changing preferences, our offer includes sugar free, organic and vegan options as well as acidic and hot spicy options.
The global candy market was $79 billion in 2018 including both chocolate and non-chocolate candies; Its expected CAGR between 2018-2023 is 3.5%. The Non-chocolate candy market records higher growth rates due to changing consumer preferences.
The company has loans.