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Happity aims to build the world’s leading marketplace for parent & child classes. Driven by a mission to end loneliness for new mums, Happity reaches c.130k users a month, and has generated £2.7m+ in bookings to date. Established in London, they're raising to start their UK-wide roll out and invest in the tech.

  • Backers include Ignite & Ada Ventures
  • Research suggests that the under-5s market for activities is worth an est. £2bn in the UK
  • £1.7m+ GMV in last 12 months (£94k revenue, -£110k EBITDA)
  • 75k opted-in parent newsletter subscribers

Idea

Up to 1 in 5 mums are affected by maternal mental health issues. Parent & child classes play a vital role in providing community support and friendship, but these important services are hard to find and even harder to book.

We experienced this problem first-hand and made it our mission to solve it. Happity is an online marketplace that makes it easy for parents to find and book classes. For providers, we've created software that makes business admin a breeze.

Our research suggests that the under-5s market for extra-curricular activities is worth an estimated £2bn in the UK. We see a gateway to future growth through additional relevant services within the broader ‘new parent’ market.

Launched in London pre-pandemic, Happity has seen rapid growth since lockdown ended. The site is used by an avg. of 130k parents every month and c. 3,000 class providers, processing over 12,000 bookings a month. Health visitors and NHS CCGs have also started recommending Happity to new parents to help support mental wellbeing.

Your investment will help bring Happity to new parts of the UK, enabling parents to escape the four walls and get the support they need. We’ll also invest in upgrading the user experience, adding in rich social features and personalisation.

We believe parenthood can and should be much better. Together we can end loneliness.

We invite you to join our journey and create with us.

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Happity has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.