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53%
Raised
€212,770
Investors
125
Target
€400,000
Equity
10.53%
Pre-money valuation
€3,399,262

Launched in 2021 with backing from North-East Venture, Happio connects fans with celebrities through personalised video messages. They plan to serve a European market, communicating in native languages, ready to capture a share of Europe’s part of the online global gift card market (est.€1780Bn by 2030 CAGR 11.7)

  • Since launch in Jan '21 we've achieved 50% average monthly revenue growth to DKK 53k in Aug 21 
  • Happy customers, with over 100 5* reviews 
  • 67% of customers organically acquired
  • Extensive publicity in Danish media (BT, Viunge, Her&Nu among others)

Idea

Contact with celebrities used to rely on huge amounts of patience, time & chance. With technology, celebs can now directly access their audience - but we believe fans crave more personal interaction. Happio can provide a direct link to your favourite star in just a few clicks.

One of the locals

Happio takes the time to understand local markets & form relationships between fans & the people they most admire. Happio’s aim is for the platform & app to be available in each country’s native language, with a bespoke collection of relevant celebrities.

Whilst Cameo is big in the US & Thrillz in the UK, we believe our local knowledge, research & relationship management could make Happio a competitive offering for European consumers.

Data to prove it

Happio’s launch demonstrates this demand: having experienced 50% average monthly revenue growth since launch in Jan '21 to DKK 53k in Aug '21.

QoQ revenue growth of 100% since launch to DKK 72k in Q2 2021.

FY21 Revenue of DKK139,963 (EBITDA DKK-1,558,982).

Next

It’s time to expand. We’ve identified what we think is the best location due to similarities in economy, culture & celebrities. We have made local connections & are poised to begin the process of expanding into this next market. We aim to move into further locations - again we have a plan with a shortlist of what we think are suitable countries - to accelerate our European strategy.

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Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

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