Launched in 2021 with backing from North-East Venture, Happio connects fans with celebrities through personalised video messages. They plan to serve a European market, communicating in native languages, ready to capture a share of Europe’s part of the online global gift card market (est.€1780Bn by 2030 CAGR 11.7)
Contact with celebrities used to rely on huge amounts of patience, time & chance. With technology, celebs can now directly access their audience - but we believe fans crave more personal interaction. Happio can provide a direct link to your favourite star in just a few clicks.
One of the locals
Happio takes the time to understand local markets & form relationships between fans & the people they most admire. Happio’s aim is for the platform & app to be available in each country’s native language, with a bespoke collection of relevant celebrities.
Whilst Cameo is big in the US & Thrillz in the UK, we believe our local knowledge, research & relationship management could make Happio a competitive offering for European consumers.
Data to prove it
Happio’s launch demonstrates this demand: having experienced 50% average monthly revenue growth since launch in Jan '21 to DKK 53k in Aug '21.
QoQ revenue growth of 100% since launch to DKK 72k in Q2 2021.
FY21 Revenue of DKK139,963 (EBITDA DKK-1,558,982).
It’s time to expand. We’ve identified what we think is the best location due to similarities in economy, culture & celebrities. We have made local connections & are poised to begin the process of expanding into this next market. We aim to move into further locations - again we have a plan with a shortlist of what we think are suitable countries - to accelerate our European strategy.