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Successfully funded
Gusto Organic
Pre-money valuation

Gusto Organic make award-winning premium soft drinks from 100% plant based, organic and Fairtrade ingredients. As the craft soft drinks market experiences exponential growth, Gusto seeks to expand UK and global sales and develop new products and mixer-size variants to meet consumer demand.

  • Premium brand partnerships - Ocado, Whole Foods Market and Chiquitos
  • Winner of Great Taste Awards 2017 and 2018
  • Ethical Consumer Dec 2017: Number 1 Ethical Cola and Energy Brand
  • Co-Founder Craig Sams, founder of Green & Blacks, which had a £20m+ exit


The first Gusto recipe was originally concocted by organic foods pioneer Craig Sams in 1987. It offered a unique proposition: a natural, refined sugar-free energy drink.

Today, the Gusto Organic range of 8 drinks offer an ethical, exquisitely-flavoured alternative to traditional big brand soft drinks. Using 100% plant-based ingredients, we have created a range of sparkling drinks that deliver flavour and integrity. Our drinks make exceptional mixers and delicious stand-alone beverages.

The craft soft drinks industry has seen rapid growth in the UK as consumers turn away from drinks full of refined sugar and artificial sweeteners. Gusto Organic is on a mission to become a dominant player in the £15.7bn UK soft drinks industry as the only organic, Fairtrade certified refined sugar free carbonates brand in Europe.

We are already in over 600 stockists, sold in 8 countries & distributed by 20 UK Wholesalers. Our premium retail outlets include Ocado, Whole Foods Market, The Waldorf Hilton, Sourced Market, Eat17, Tate Modern, SKY TV head offices & Chiquito restaurants. In Holland, we are stocked by Eko Plaza, an organic supermarket chain with over 74 stores.

Gusto Organic was the official soft drinks sponsor for 2018 & 2019 Tour of Britain Pro Cycle race, and we directly market with Craft Clubs through their 28,000 monthly Gin subscription boxes.

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Gusto Organic

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