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Successfully funded
overfunded
Gusto Organic
255%
Raised
£460,400
Investors
401
Target
£180,000
Equity
15.55%
Pre-money valuation
£2,500,000

Gusto Organic make award-winning premium soft drinks from 100% plant based, organic and Fairtrade ingredients. As the craft soft drinks market experiences exponential growth, Gusto seeks to expand UK and global sales and develop new products and mixer-size variants to meet consumer demand.

  • Premium brand partnerships - Ocado, Whole Foods Market and Chiquitos
  • Winner of Great Taste Awards 2017 and 2018
  • Ethical Consumer Dec 2017: Number 1 Ethical Cola and Energy Brand
  • Co-Founder Craig Sams, founder of Green & Blacks, which had a £20m+ exit

Idea

The first Gusto recipe was originally concocted by organic foods pioneer Craig Sams in 1987. It offered a unique proposition: a natural, refined sugar-free energy drink.

Today, the Gusto Organic range of 8 drinks offer an ethical, exquisitely-flavoured alternative to traditional big brand soft drinks. Using 100% plant-based ingredients, we have created a range of sparkling drinks that deliver flavour and integrity. Our drinks make exceptional mixers and delicious stand-alone beverages.

The craft soft drinks industry has seen rapid growth in the UK as consumers turn away from drinks full of refined sugar and artificial sweeteners. Gusto Organic is on a mission to become a dominant player in the £15.7bn UK soft drinks industry as the only organic, Fairtrade certified refined sugar free carbonates brand in Europe.

We are already in over 600 stockists, sold in 8 countries & distributed by 20 UK Wholesalers. Our premium retail outlets include Ocado, Whole Foods Market, The Waldorf Hilton, Sourced Market, Eat17, Tate Modern, SKY TV head offices & Chiquito restaurants. In Holland, we are stocked by Eko Plaza, an organic supermarket chain with over 74 stores.

Gusto Organic was the official soft drinks sponsor for 2018 & 2019 Tour of Britain Pro Cycle race, and we directly market with Craft Clubs through their 28,000 monthly Gin subscription boxes.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Gusto Organic has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.