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Successfully funded
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GUNNA is an award-winning range of craft soft drinks, with less sugar, but more flavour. In the same way craft beers have disrupted their market, GUNNA are aiming to shake up the soft drinks industry. Available in over 3,500 outlets including Co-op and WH Smith, with sales growth of 300% vs 2017.
- Lower in sugar and beats key competitors in taste tests
- Sales growth - 300% higher revenue in H1 2018 vs H1 2017
- Stocked in over 3,500 outlets including Co-op & WH Smith
- The company's vision is to become the UK's No.1 craft soft drink
Idea
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201805/171208_gunna_allcans_ingredients_lowres_55229cf578b53bcc35364208db83bbea.jpg "Our craft cans")
Our craft cans
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201805/171208_gunna_productshot_4bottles_ingredients_e0696c038b76a3e1625e47df09134341.jpg "Our craft bottles")
Our craft bottles
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/933d793da1e31c6abdc023dfa4f4b56d.jpg "Our delicious natural ingredients, the secret of our characterful flavours")
Our delicious natural ingredients, the secret of our characterful flavours
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/556dd39a23d59a04ce78d7dc4674801c.jpg "Our big hit - Pink Punk")
Our big hit - Pink Punk
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/f12ff5e4af08b677aa2427e37462c5ce.jpg "Kayleigh recreates the Pink Punk pack design")
Kayleigh recreates the Pink Punk pack design
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/3b57ffb6602c359da9b7a770d33764ee.jpg "Muscovite - our virgin mojito")
Muscovite - our virgin mojito
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/30745f4eb31dab249da1c4b4348484b8.jpg "GUNNA super fan's tattoo")
GUNNA super fan's tattoo
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/61c33c2431a5f9c49298fa46df045db7.jpg "Our amazing customers")
Our amazing customers
:max_bytes(50000)/https://files-crowdcube-com.s3.amazonaws.com/files/opportunity_section_media/original/201806/ba418483e8b5a7e8d50201930b031bf5.jpg "GUNNA fan")
GUNNA fan
MARKET
The UK soft drinks market was worth £15.2bn in 2017, with 1.4% in market growth. GUNNA competes in the carbonates sector, which has over 30% of the market share.
OPPORTUNITY
In the same way that craft beers have transformed their market, consumer research shows that there is an opportunity for craft soft drinks, because millennials are looking for great tasting, healthier and more natural soft drinks.
STRONG TRACTION
GUNNA is currently growing with revenue up 300% vs 2017 (Average loss MoM in 2017 of £45k: 2018 average loss of £42k). It is already stocked in over 3,500 outlets including WHSmith, Co-op, Central Convenience, Bestway and many more. We have won 2 prestigious global innovation awards.
PRODUCT
GUNNA is healthier, with less than 5% sugar, 100% natural favours and no preservatives. It has a modern, craft brand image that appeals to millennials. There are 4 unique flavours, inspired by famous soft drinks blends from around the world. In consumer taste tests GUNNA outscores leading competitors. Environmentally better, as not in plastic bottles. Exempt from sugar tax and competitively priced at 89p per can
USE OF FUNDS
The funds raised will be used for trade marketing to drive GUNNA into more outlets, recruitment of new sales people and consumer marketing to increase awareness
The market has seen multinational drinks companies actively merging and acquiring small companies.
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