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Grubby is on a mission to make plant-based cooking more accessible without costing the earth. A purpose-led recipe kit brand that’s served up over 50k meals since launch. Backed by founders of Skyscanner & World First. Raising funds to accelerate growth through product development & marketing.

  • 130% Quarter on quarter growth to £135K (Q1 21 vs Q4 20)
  • 50k+ meals served since launch 
  • Innovate UK grant for Sustainable Innovation + B-Corp™ aspirations
  • Investment from angels inc; founders of Skyscanner & World First
Information £683,925.10 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds and shares have been issued. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

The challenge of people eating more plant-based food lies in people’s kitchens. Most of us have been brought up on meat & two veg and the transition to cooking varied and tasty vegan meals isn't easy.

We aim to remove the friction of cooking plant-based. No frustrating supermarket sweeps for speciality ingredients or complex long recipes - just a simple, enlivened cooking experience without compromise on taste or our planet.

There has been a 400% increase in people moving to a plant-based diet in the last 5 years (2014-19). We estimate the total addressable market is est. 64% of the UK (flexis, veggies, vegans), our minimally packaged kits are appealing to a sizable cross-section.

As a 100% plant-based business, we’re primed at an exciting intersection of 3 rapidly growing areas: food delivery, meal kits, & plant-based.

Our calculations show the leading recipe kits have experienced £385m growth (65% CAGR) since 2015, & it shows no signs of slowing. We aim to take a market share with ‘conscious consumers’ looking for something new. In the past year, we’ve served up 50k+ meals, received 100+ 5-star reviews, gained nationwide coverage, & grown sales 130% in the last quarter to £135k (Revenue YE Dec '20: £81k, P&L: -£47k) .

We're now raising to continue our growth through product innovation, speciality add-ons, & an enhanced digital experience to boost customer acquisition.

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Risk warning

Investments of this nature carry risks to your capital, including illiquidity, lack of dividends and dilution. Balance risk with a diversified portfolio. Read more. Approved as a financial promotion by Crowdcube Capital Limited, which is authorised and regulated by the Financial Conduct Authority.

Investment opportunities are not offers to the public and investors must be eligible Crowdcube members. Further restrictions and Crowdcube's limitation of liability are set out in the Investor Terms and Conditions. Please seek independent advice as required as Crowdcube does not give investment or tax advice.

Grubby has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill. Read More.

Availability of tax relief depends on your individual and the company’s ongoing circumstances and applicable law.