Graze are building an electric, fully-autonomous lawn mower for the commercial landscaping industry. VC backed, they've secured R&D partnerships and an est. $36m (~£28m) in potential revenue from LandCare and Mainscape, two of the largest land maintenance companies in the US, via conditional LOIs.
We’re building an electric, fully-autonomous lawn mower for the commercial landscaping industry. The $54 billion industry in the US is a very manual, low-skilled, low margin sector. Mowing is one of the lowest margin services offered with labor accounting for about 45% of gross revenue. The best companies in the industry generate only ~10% margins from mowing as rising wages and labor shortages drive costs up and heavy competition drives prices down.
Our industry-leading R&D partners, LandCare and Mainscape ($36 Million in pre-orders via conditional LOIs), believe that with Graze they may reduce 4-5 person crews to 2 people. This would allow them to increase operating margins, and win job sites in a hyper-competitive market.
Graze is a land maintenance platform. We're aiming to produce 100% electric, fully autonomous landscaping equipment as standalone products and modular mower attachments. Our products will automate the majority of landscape and maintenance service offerings, allowing our customers to hire and retain their most highly-skilled workers, to boost margins and to grow their businesses.
Additionally, we expect Graze technology will also track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and manage mower fleets with AI, thereby providing a reduction in indirect labor costs.