55%

Gratitude aims to help offset carbon emissions by allowing users to receive cashback from in-game purchases, which Gratitude invests and donates to environmentally sustainable goals. An average gamer uses 1400kWh p/a, collectively, this global usage is equivalent to the whole energy usage of the USA each year. This is the hour.

  • 2.7+ billion gamers globally and growing annually, average monthly user spend ~£30
  • Prototype built and MVP in development, aiming to launch end Q2 2022
  • £173+ billion annual industry spend via online gaming, growing by 60% p/a
  • Letters of intent from WWF, Born Free, Shark Trust, Coral Reef Alliance and more
Information £112,500 of funds on the progress bar represent funds raised by the Company prior to launching the campaign. The Company has already received these funds and shares will be issued whilst the campaign is live. Completion of the Crowdcube raise will occur on the same material terms and share price

Idea

Gratitude’s concept came from our founder, Craig's children constantly asking for money to buy items through online games. With a background in financial services and after spending £320 on these items in 1 month, he decided to design a solution where cashback from these purchases could be invested and donated to environmental charities.

The market potential is huge, with 2.7 billion gamers globally, we have calculated the monthly spend per gamer averages to £30.

Currently in development, we aim for cashback to be directed into a personal investment fund, concentrating on ESG’s. Our mission is to give the user the opportunity to invest in funds which focus on positive returns for the environment. A portion of the cashback will go to charities, chosen by the user. Turning intangible purchases into tangible real life projects, we aim to align with the UN’s SDG’s.

We plan for Gratitude's revenue to be via commission and aim to donate 10% of our net profits to charities annually, helping to protect our planet by addressing the carbon footprint of gaming.

Our raise will be used to develop an interface for a game platform/developer, launching our company, hiring staff and to enhance our marketing and social media presence.

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Gratitude has been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

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