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Successfully funded
Good Sixty
  • Equity
Pre-money valuation

Good Sixty is an online marketplace delivering high-quality groceries from the best independent shops, producers, and artisans. The company is targeting a £10bn segment of the grocery sector with 40,000 premium outlets.

  • The UK online grocery market is expected to grow over 50% before 2021
  • Aiming to launch into Cardiff, Bath and London in 2018
  • Estimated £10bn+ market opportunity in the UK alone
  • Backed by Jon Simon, the founder and MD of Pieminister


Good Sixty believes it should be easy to buy great local produce online from the best independent shops, producers and artisans.

Using the latest technology, Good Sixty allows busy people to browse and buy local produce online at any time and have the best food delivered to their door. Good Sixty’s vision is to help create wealthier, better-connected communities by helping independent food stores, producers and artisans compete and thrive online.

The independent grocery sector is worth over £10bn and we believe there is currently no credible online platform to operate in.

The UK’s grocery market is currently worth £184.5bn – with online being over £10bn of that. This is expected to grow to £16bn in the next 4 years (nearly 12% of total grocery sales). If you overlay the same metrics to the online independent grocery sector, this creates a £1.3bn opportunity for Good Sixty - in the UK alone!

Good Sixty’s revenue streams are generated from both grocery sales and delivery charges. The company aims to generate approximately 28% gross margin on the retail price of the products sold.

Following the successful launch in Bristol in 2017, Good Sixty aims to expand its service into Bath, Cardiff and London in 2018.

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Good Sixty

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